Requirements for the Minor
Business and Supporting Courses:
ACC 201 Principles of Accounting I
BA 305 Marketing
BA/ECO 220 Statistics (or BIO 206, MTH 135, MTH 335, PSY 201, PS 301, SSC 252)
ECO 150 Economic Reasoning
Three of the following five courses:
BA 221 Marketing Research Methods
BA 326 E-Commerce Marketing
BA 390 Buyer Behavior
BA 410 Global Marketing Management
PR 101 AND PR 202 Principles, Practices, and Theory of Public Relations AND Advertising and Public Relations: Approaches and Methods
Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.
Degree Offered
Bachelor of Science
petrusba@westminster.edu
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