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Westminster College Public Relations Students Contribute Expertise to Upcoming Community Event

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Posted on Wednesday, June 22, 2016

As New Castle’s Fireworks Festival draws closer, Dr. Brittany Rowe- Cernevicius, assistant professor of English and public relations, reminisces about her students’ contribution to the event over the past year.

Through a public relations course taught by Rowe-Cernevicius, students researched, crafted, and presented a comprehensive public relations plan for the 25th Annual New Castle Fireworks Festival.

In preparation to construct the plan, students distributed surveys throughout Lawrence County including the local YMCA, the Confluence and the New Castle Library, gaining a deeper perspective on the opportunities.

“For our final project, we compiled reports using the research gathered from our surveys,” said a recent graduate, Savanna Adams ’16, public relations major. “We wanted to present helpful information about how they could revamp and brand this year’s festival.”

“It was a great experience for students to work hands-on with local community members,” said Rowe-Cernevicius. “Many of the students signed up for the next semester’s event planning class because they felt so invested and wanted to continue to work on the project.”

The Fireworks Festival is scheduled for July 9 in downtown New Castle.

For more information about public relations at Westminster College, contact Rowe-Cernevicius at or (724) 946-6024. To learn more about the Fireworks Festival, contact Janet Falotico, director of the Lawrence County Tourist Promotion Agency, at 724-654-8408.