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Board of Trustees Approved the Addition of Marketing Major

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Posted on Friday, June 5, 2015

To begin this fall, Westminster College’s board of trustees has approved the addition of a major in marketing.

Sponsored by the School of Business, marketing majors will take courses in accounting, business, economics, and public relations. Courses will be framed around the managerial approach for creating, communicating, delivering, and exchanging offerings that have value to customers, clients, partners, and society at large.

“We are extremely excited to begin offering a full-fledged degree in marketing here at Westminster,” said Brian Petrus, instructor of business administration and economics. “For years now, we have been including much of the marketing subject matter within the business administration degree; however, with the unprecedented growth of social media and the associated changes to the way in which companies market goods and services, we, too, must change in order to provide our students with the most up to date information.”

All courses will emphasize the importance of planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers.

Students earning a degree in marketing will take courses pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities, including advertising, public relations, marketing, market research, branding, sales, customer relations, and more.

For more information about marketing, visit www.westminster.edu or contact Petrus at petrusba@westminster.edu or 724-946-6833.