Colors
Westminster blue is one of the most recognizable elements of our brand, and has long been tied to the history of the College. In fact, white and blue are referenced in our Alma Mater, which was written in 1901. Our secondary colors are more recent additions, and can be used to add contrast to the primary colors.
Our primary brand colors are dark blue and white. These colors should be used in all Westminster publications, as they are the foundation of our brand.
Printing on campus through the Print Shop? If you are printing on matte paper, you may want to use the following alternate values for our dark blue to ensure your project doesn’t come out too dark.
Alternate Westminster Dark Blue Build: CMYK: 100-45-0-60
Our secondary brand colors may be used to add contrast to the primary brand colors, but should never be used in place of them.
Unsure of which color values to use for your project? Think about how you intend to use your final design—will it be printed or used digitally? Learn more about each color mode below.
Uses: Use CMYK for most on and off campus printed projects, including flyers, posters, postcards and brochures.
How does it work: Small dots of cyan, magenta, yellow and black ink are mixed at a specific ratio during printing to create your desired color. More saturated colors have higher numerical values, and those values range from 0 to 100.
Uses: Use PMS values when ordering from an external vendor that uses Pantone colors.
How does it work: PMS is a standardized coloring system created by Pantone that is used across a variety of mediums. When printing a PMS color, your vendor will use a pre-mixed Pantone ink to get a precise color match rather than relying on a CMYK approximation.
Uses: Use RGB for digital projects, including graphics for social media, email, or the web and digital signage or anything else that will be displayed on a screen.
How does it work: Red, green and blue light are combined to create a desired color. Values range from 0 to 255, and higher values produce brighter colors.
Uses: Use Hex codes for web design or digital projects.
How does it work: A HEX code is a unique six-digit combination of numbers and letters that represents a specific RGB color.
If you print something designed in RGB mode, or if you use something designed in CMYK mode on a screen, it will still be somewhat close to the original design, but your colors may not appear accurately.