Sponsored by the School of Business, Marketing majors will take courses from accounting, business, economics, and public relations. Students will explore the managerial approach to developing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers. Students earning a degree in Marketing will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities.
Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.
Bachelor of Science