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Marketing

Requirements for the Major

Marketing and Supporting Courses:

ACC 201 – Principles of Accounting
BA 140 – The American Workplace
BA 220 – Statistics
BA 221 – Marketing Research Methods
BA 230 – Business Law
BA 305 – Marketing
BA 310 – Organizations and Management
BA 325 – Management Information Systems
BA 601 – Strategic Management
ECO 150 – Principles of Microeconomics
MTH 131 or higher – Applied Calculus
PR 101 – Principles, Practices and Theory of Public Relations
PR 202 – Advertising and Public Relations: Approaches and Methods

Three of the following five courses:

BA 326 – E-commerce Marketing
BA 335 – Sports/Event Planning and Management
BA 390 – Buyer Behavior
BA 410 – Global Marketing Management
BA 594 – Marketing Internship

 

What can you do with a Marketing degree?

Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.