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Marketing

Course Descriptions

ACC 201 Principles of Accounting I (4.00 SH). A two-semester study of the basic principles and concepts underlying the measurement of financial activity, and the preparation and use of financial statements. Among the topics will be basic accounting theory, transaction analyses, income determination, asset and liability valuation.

BA 220 Statistics (4.00 SH). An introductory course in the analysis and interpretation of quantitative data. Attention is given to the binomial distribution, the normal distribution, sampling, introductory probability theory, and hypothesis testing. Real world applications are used with computer software for statistical analysis. Not available to students with credit in BIO 206, MTH 335, PSY 201, PS 301, SSC 251, or SSC 252. Prerequisite: MTH 130 or 131 (or concurrent enrollment in MTH 131). (Also listed as ECO 220.)

BA 221 Marketing Research Methods (4.00 SH). A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and non-parametric statistics. Applications are used with computer software for statistical analysis. Prerequisites: BA/ECO 220 (or equivalent) and MTH 131.

BA 305 Marketing (4.00 SH). A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisites: BA 140 or PR 101 or ECO 150.

BA 326 E-Commerce Marketing (4.00 SH). The course examines fundamental areas of e-commerce: the economic and strategic implications of the Internet; the uses of Internet technology to manage and redesign a business’s value chain; financing and valuing e-commerce organizations; the economic, regulatory and technical environment of e-commerce; risk management issues associated with e-commerce. A number of case studies will be employed to illustrate the principles discussed. Prerequisites: BA 140 and ECO 150.

BA 390 Buyer Behavior (4.00 SH). Study of major theories of consumer and industrial buying behavior, consumerism, and the ethics of marketing. Prerequisites: BA 220 and 305

BA 410 Global Marketing Management (4.00 SH). An introduction to the complexities of marketing goods and services to international consumers. The environment of international marketing will be addressed from conceptual and applied perspectives. Topics include the various economic, social, political and legal dimensions confronted in international marketing. Prerequisites: junior standing and BA 305.

BIO 206 Biostatistics & Experim Design (QR) (4.00 SH). An introductory course in experimental design and data analysis designed to encourage an understanding and appreciation of the role of experimentation, hypothesis testing, and data analysis in biology. The course will emphasize principles of experimental design, methods of data collection, exploratory data analysis, and the use of graphical and statistical tools commonly used by biologists to analyze data. Prerequisite: C- or better in BIO 201. Offered every semester. Meets Quantitative Reasoning (QR) IP

ECO 150 Economic Reasoning (ST) (4.00 SH). Fundamental economic concepts and theories of supply and demand, resource allocation, taxation, international trade, externalities, public goods, market models, and labor markets. An emphasis on applications in both public policy and individual decision making will be recurrent throughout the course. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

ECO 220 Statistics (4.00 SH). An introductory course in the analysis and interpretation of quantitative data. Attention is given to the binomial distribution, the normal distribution, sampling, introductory probability theory, and hypothesis testing. Real world applications are used with computer software for statistical analysis. Not available to students with credit in BIO 206, MTH 335, PSY 201, PS 301, SSC 251, or SSC 252. Prerequisite: MTH 130 or 131 (or concurrent enrollment in MTH 131). (Also listed as BA 220.)

MTH 135 Concepts of Statistics (QR) (4.00 SH). An introduction to the concepts of statistics. Topics include graphical and numerical summaries of data, confidence intervals and significance tests about hypotheses. Emphasis is placed on conceptual understanding and interpretation of data and statistics. Not available to students who have credit for BA/ECO 220, PSY 201, SSC 251, BIO 206. (Offered Spring semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 335 Statistics (4.00 SH). An introduction to statistics. Topics include exploratory data analysis, descriptive and inferential statistics. Both classical, and bootstrapping and randomization approaches to inferential analysis are taken. Prerequisites: C- or better in MTH 152 and in MTH 241. (Offered Fall semester.)

PR 101 Princ/Practices Public Rel (ST) (4.00 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

PR 202 Advertising & Public Relations (4.00 SH). This course will examine the current practices of advertising and public relations with a particular emphasis on how these two areas work together in serving the client. Prerequisite: successful completion of PR 101.

PS 301 Junior Sem:Research Design Analysis (4.00 SH). An introduction to the various approaches to and challenges of research design and analysis in the discipline of political science. The goal is for each student to design a research project which will then be pursued in the Senior Capstone course. This course must be taken in the spring of the junior year. Prerequisites: PS 101, 102, 103, 104 and junior standing.

PSY 201 Experimental Design and Statistics (4.00 SH). An introduction to experimental research design, methods and statistics for the behavioral sciences. This course includes research ethics training, APA style writing instruction, and data analysis. Students propose research, do peer review, collect and analyze date, and present the results through laboratory modules and term research projects. Prerequisites: PSY 101.

SSC 252 Data Analysis for Soc Sci (QR) (4.00 SH). This class covers some introductory but powerful statistical techniques for analyzing and interpreting social science data. Students will use both descriptive and inferential statistics, and evaluate the strengths and weaknesses of various statistical methods. They will also develop skills in presenting and interpreting statistical charts, graphs and tables. There is no formal prerequisite, but SSC 251, PS 301 or other exposure to research methods is recommended. Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

 

What can you do with a Marketing degree?

Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.