Skip to main content

Marketing

Course Descriptions

ACC 201 Principles of Accounting I (4.00 SH). A two-semester study of the basic principles and concepts underlying the measurement of financial activity, and the preparation and use of financial statements. Among the topics will be basic accounting theory, transaction analyses, income determination, asset and liability valuation.

BA 140 The American Workplace (4.00 SH). An introduction to the nature of work and organizations. The course will explore the functions of managers in work environments, and the issues that shape contemporary management such as global competition and information technology. This course cannot be taken for credit if you have received credit ?for BA 310 (or are currently enrolled). This course is not open to junior or seniors except by permission.

BA 220 Statistics (4.00 SH). An introductory course in the analysis and interpretation of quantitative data. Attention is given to the binomial distribution, the normal distribution, sampling, introductory probability theory, and hypothesis testing. Real world applications are used with computer software for statistical analysis. Not available to students with credit in BIO 206, MTH 335, PSY 201, PS 301, SSC 251, or SSC 252. Prerequisite: MTH 130 or 131 (or concurrent enrollment in MTH 131). (Also listed as ECO 220.)

BA 221 Marketing Research Methods (4.00 SH). A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and non-parametric statistics. Applications are used with computer software for statistical analysis. Prerequisites: BA/ECO 220 (or equivalent) and MTH 131.

BA 230 Business Law (4.00 SH). A study of law as it pertains to business. Legal principles pertaining to a variety of topics, including the Uniform Commercial Code, will be presented and applied to business entities. Text and case study will emphasize legal reasoning processes.

BA 305 Marketing (4.00 SH). A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisites: BA 140 or PR 101 or ECO 150.

BA 310 Organizations and Management (4.00 SH). A course that studies the behavior of people in a work organization. Topics include motivation, leadership, group processes, job and organizational design, communications, effectiveness and ethics in the workplace. Prerequisites: ECO 150 and junior standing.

BA 325 Management Information Systems (4.00 SH). The course provides a basic understanding of how organizations develop, use, manage, and secure their information systems. The course examines the impact of information systems at the strategic and operational levels of an organization. Key system applications, such as electronic commerce and enterprise information systems, are examined as well as the technological infrastructure that supports them. Prerequisites: ACC 201, ACC 202, BA/ECO 220 (or equivalent), and MTH 131.

BA 326 E-Commerce Marketing (4.00 SH).

BA 335 Sports/Event Planning & Management (4.00 SH).

BA 390 Buyer Behavior (4.00 SH). Study of major theories of consumer and industrial buying behavior, consumerism, and the ethics of marketing. Prerequisites: BA 220 and 305

BA 410 Global Marketing Management (4.00 SH). An introduction to the complexities of marketing goods and services to international consumers. The environment of international marketing will be addressed from conceptual and applied perspectives. Topics include the various economic, social, political and legal dimensions confronted in international marketing. Prerequisites: junior standing and BA 305.

BA 594 Field Experience/Internship (4.00 SH). Will not be counted in the minimum number of courses needed in the major. All grading S/U. Prerequisites: six courses in accounting, economics and/or business, junior or senior standing, consent of department, and a GPA of at least 2.0.

BA 601 Strategic Management (4.00 SH). A capstone course that focuses on general management skills involved in choosing an organizational strategy, committing critical resources to implementation, and appropriately reevaluating that strategy as internal and external organizational environments change. The course integrates the major business functions using top management’s generalist view. The primary method of instruction is case analysis. Prerequisites: BA 305, 310 and 350.

BIO 206 Biostatistics & Experim Design (QR) (4.00 SH). An introductory course in experimental design and data analysis designed to encourage an understanding and appreciation of the role of experimentation, hypothesis testing, and data analysis in biology. The course will emphasize principles of experimental design, methods of data collection, exploratory data analysis, and the use of graphical and statistical tools commonly used by biologists to analyze data. Prerequisite: C- or better in BIO 201. Offered every semester. Meets Quantitative Reasoning (QR) IP

ECO 150 Economic Reasoning (ST) (4.00 SH). Fundamental economic concepts and theories of supply and demand, resource allocation, taxation, international trade, externalities, public goods, market models, and labor markets. An emphasis on applications in both public policy and individual decision making will be recurrent throughout the course. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

ECO 220 Statistics (4.00 SH). An introductory course in the analysis and interpretation of quantitative data. Attention is given to the binomial distribution, the normal distribution, sampling, introductory probability theory, and hypothesis testing. Real world applications are used with computer software for statistical analysis. Not available to students with credit in BIO 206, MTH 335, PSY 201, PS 301, SSC 251, or SSC 252. Prerequisite: MTH 130 or 131 (or concurrent enrollment in MTH 131). (Also listed as BA 220.)

MTH 131 Applied Calculus (QR) (4.00 SH). A one-semester study of applications of differential and integral calculus with emphasis on polynomials, exponential functions, logarithmic functions, business and economics applications. This course is for individuals with a good high school background in mathematics. This course does not provide the background for a student to continue on to Calculus II. Not available to students who have credit for MTH 150, MTH 152, or MTH 250. Prerequisites: C or better in MTH 130 or permission of the instructor or department chair. (Offered every semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 135 Concepts of Statistics (QR) (4.00 SH). An introduction to the concepts of statistics. Topics include graphical and numerical summaries of data, confidence intervals and significance tests about hypotheses. Emphasis is placed on conceptual understanding and interpretation of data and statistics. Not available to students who have credit for BA/ECO 220, PSY 201, SSC 251, BIO 206. (Offered Spring semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 150 Calculus I (QR) (4.00 SH). This course will focus on the fundamentals of differential calculus. Topics considered include functions, limits, continuous functions, differentiation and integration of functions with one real variable, applications of differentiation and the Fundamental Theorem of Calculus. Students will be introduced to some basic calculus proofs. This course is suggested for all students who expect to continue for any advanced degree including finance, law, and medicine. (Offered every semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 152 Calculus II (QR) (4.00 SH). This course will focus on the fundamentals of integral calculus, including techniques and applications of integration. Other topics include infinite series and introductory topics from differential equations. Prerequisite: C- or better in MTH 150 or the permission of the instructor. (Offered every semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 250 Calculus III (QR) (4.00 SH). An introduction to the calculus of several variables. Topics include the geometry of three-dimensional space, partial derivatives, multiple integrals, and vector calculus. Prerequisite: C- or better in MTH 152. (Offered Fall semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

MTH 335 Statistics (4.00 SH). An introduction to statistics. Topics include exploratory data analysis, descriptive and inferential statistics. Both classical, and bootstrapping and randomization approaches to inferential analysis are taken. Prerequisites: C- or better in MTH 152 and in MTH 241. (Offered Fall semester.)

PR 101 Princ/Practices Public Rel (ST) (4.00 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

PR 202 Advertising & Public Relations (4.00 SH). This course will examine the current practices of advertising and public relations with a particular emphasis on how these two areas work together in serving the client. Prerequisite: successful completion of PR 101.

PS 301 Junior Sem:Research Design Analysis (4.00 SH). An introduction to the various approaches to and challenges of research design and analysis in the discipline of political science. The goal is for each student to design a research project which will then be pursued in the Senior Capstone course. This course must be taken in the spring of the junior year. Prerequisites: PS 101, 102, 103, 104 and junior standing.

PSY 201 Statistics & Analysis (QR) (4.00 SH). An introduction to the experimental methodology, descriptive data analysis, statistical inference, and philosophy of science that are most germane to psychology. A laboratory is included. Prerequisites: PSY 101, MTH 131 (or permission of instructor). Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

SSC 252 Data Analysis for Soc Sci (QR) (4.00 SH). This class covers some introductory but powerful statistical techniques for analyzing and interpreting social science data. Students will use both descriptive and inferential statistics, and evaluate the strengths and weaknesses of various statistical methods. They will also develop skills in presenting and interpreting statistical charts, graphs and tables. There is no formal prerequisite, but SSC 251, PS 301 or other exposure to research methods is recommended. Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

 

What can you do with a Marketing degree?

Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.