SPARK is a student-led branch of The Smile Project whose mission is to teach people on campus about positivity and the importance of a smile. SPARK seeks to show the student body how far a single, random act of kindness can go. SPARK is dedicated to keeping a positive attitude, spreading smiles, and inspiring everyone with whom they come in contact. Members pay $20 once a year, half of which stays in Westminster's chapter and half of which goes to The Smile Project's headquarters. Members are expected to attend weekly meetings and participate in fundraising events and other Random Acts of Kindness projects.