Skip to main content

Strategic Communication & Social Media

Requirements for the Major

Core Courses:

COM 102 Media Writing (4)
COM 205 Mass Communications (4)
COM 430 Audience Research and Analysis (4)
SCSM 101 Principles, Practices & Theory of Public Relations (4)
SCSM 110 Design Principles and Practices (4)
SCSM 151 Digital Media Essentials or SCSM 251 Single Camera Video (4)
SCSM 230 Digital and Social Strategy (4)
SCSM 301 Applied Social Media (4)
SCSM 402 Strategic Communication Essentials(4)
SCSM 410 Strategic Campaigns (4)
SCSM 590 Internship (4)
SCSM 601 Capstone (4)

Plus, 8 credit hours from the following:

SCSM 112 Digital Movie Making (4)
SCSM 114 Digital Photography (4)
SCSM 200 Social Media Literacy (4)
SCSM 202 Advertising: Approaches and Methods (4)
SCSM 219 Publication Design (4)
SCSM 313 Event Management (4)
SCSM 401 Public Relations Writing (4)

Total Required Semester Hours - 56 SH