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Strategic Communication & Social Media

Course Descriptions

Strategic Communication & Social Media Courses


SCSM 101 Prin/Prac Public Relations (ST) (4.00 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

SCSM 112 Digital Movie Making (VP) (4.00 SH). This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online. (Also listed as BC 112 and CMP 112). Meets Visual and Performing Arts Intellectual Perspective requirement (VP).

SCSM 150 Digital Media Essentials (4.00 SH). This course provides fundamental for building best practices skills when using smartphones and other consumer-based products to produce digital media content to document and share one’s story or the story of an academic or professional project. Students learn how to critically review aesthetics of quality digital photography, audio and video and transition from critiquing to producing original content. The student will share the content via social media and other platforms while creating materials for a digital portfolio. This course requires you to create and maintain a professional presence on social media. You will share positions and experiences publically with an online audience. Also listed as BC150

SCSM 200 Social Media Literacy (4.00 SH). The growing presence of technology is changing the way people communicate. This course examines how technology and social communication are creating a new paradigm of human interaction. Students will develop a plan for managing their personal brand/reputation and use online tools such as LinkedIn and blogs for professional enhancement. (Also listed as PCL 200).

SCSM 202 Advertising & Publis Relations (4.00 SH). This course will examine the current practices of advertising and public relations with a particular emphasis on how these two areas work together in serving the client. Prerequisite: SCSM 101

SCSM 230 Digital & Social Strategy (4.00 SH). The design and implementation of a Web site is primarily a communication activity. An individual or organization has a message to send to an intended audience. The course will focus on the Web site pre-design activities of audience definition, objective setting, determining information architecture, feature definition, storyboard design, plus usability and interface testing procedures. (Also listed as PCL 230).

SCSM 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as PCL 301 and CMP 301).

SCSM 401 Public Relations Writing (4.00 SH). This course focuses on skills and techniques required when writing for public relations. The course discusses writing for internal and external media, print, electronic and audiovisual media. Special attention will be given to 1) the range of media used; 2) the stakeholders which have to be reached; 3) the social and organizational context in which public relations writing is done; and 4) the objectives to be attained by such writing. The course requires an understanding of the journalistic writing style. Types of writing will include speech writing, proposals, news releases, annual reports, and newsletters. Prerequisites: successful completion of SCSM 101 and COM 102

SCSM 402 Strategic Communication Essentials (4.00 SH). This course reviews the key tactics that strategic communication professionals use regularly. Course content includes topics concerning media relations, community and employee relations, crisis communication, and social media. The course requires an understanding of the journalistic writing style. Prerequisites: successful completion of SCSM 101 and COM 102.

SCSM 410 Strategic Campaigns (4.00 SH). This requirement will involve both the simulation and practice of public relations. Students will attract, consult with, execute plans for, and serve public relations clients both on campus and in the immediate community. Prerequisites: successful completion of all courses through the third-year sequence and permission of the department.

SCSM 590 Field Experience/Internship (4.00 SH). Field Experience/Internship (1-4 SH) Students who are in good academic standing and have completed all courses through the third-year sequence are eligible

SCSM 601 Capstone (4.00 SH). This course requires students to develop a project that explores a strategic communication-related topic. Students will apply knowledge gained in prior strategic communication and social media courses as well as the liberal studies curriculum. Students are required to present their work to the campus community.

 

Supporting Courses


BC 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and CMP-251.

CMP 112 Digital Movie Making (VP) (4.00 SH). This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online. (Also listed as BC 112 and SCSM 112). Meets Visual and Performing Arts Intellectual Perspective requirement (VP).

CMP 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and BC-251.

CMP 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as PCL 301 and SCSM 301).

COM 102 Media Writing (4.00 SH). This course is designed to review and reinforce the basic principles of grammar, introduce elements of style (ex. AP style), and organization unique to writing in communication-related professions. Students will also be introduced to basic communication theory that can be applied when writing content for print, online, and broadcast outlets, as well in persuasive pieces used in public relations and advertising. The course also discusses the structure of the news, public relations, and advertising industries in order to demonstrate how they are related, and to discuss how this industries influence society.

COM 205 Mass Communications (HC) (4.00 SH). An introductory analysis of problems, criticisms, and structure of mass media in the United States. Emphasis will be placed on the nature, impact, consequences, and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. Meets Humanity and Culture Intellectual Perspective requirement (HC).

COM 430 Audience Research & Analysis (4.00 SH). This course discusses the importance of Audience research for planning and evaluating programs of action and communication. The course will focus on research methods used to 1) identify and segment various social groupings (interest groups, stakeholders, coalitions); 2) Ascertain to the impact of the action and information on communication participants; and 3) evaluate the results of such action and communication activity against desired outcomes.

PCL 200 Social Media Literacy (ST) (4.00 SH). The growing presence of technology is changing the way people communicate. This course examines how technology and social communication are creating a new paradigm of human interaction. Students will develop a plan for managing their personal brand/reputation and use online tools such as LinkedIn and blogs for professional enhancement. (Also listed as SCSM 200).

PCL 230 Digital & Social Strategy (4.00 SH). The design and implementation of a Web site is primarily a communication activity. An individual or organization has a message to send to an intended audience. The course will focus on the Web site pre-design activities of audience definition, objective setting, determining information architecture, feature definition, storyboard design, plus usability and interface testing procedures. (Also listed as SCSM 230).

PCL 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as CMP 301 and SCSM 301).