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Strategic Communication & Social Media

Strategic Communication is mass communication used by organizations to inform, build relationships with, and persuade target audiences. Strategic Communication considers how an organization can use tools like advertising, media, and public relations to position itself in the mind of its key stakeholders and in society.

Students make the most of their liberal arts education through classroom instruction and experiences that enable them to put their knowledge and skills into practice. Internships and experiential studies enable students to build strong portfolios to show potential employers.Students who graduate with a degree in Strategic Communication and Social Media will be prepared for careers in advertising, public relations, corporate communications, social media, community relations, and more. The skills and experience our students graduate with makes them attractive to a variety of employers. Our alumni are working at Fortune 500 companies, PR and advertising agencies, non-profit organizations, professional sports teams, and some are running their own businesses.