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Creative Media Production

Course Descriptions

Creative Media Production Courses


CMP 101 Radio and TV Fundamentals (4.00 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course. (Also listed as BC-101.)

CMP 112 Digital Movie Making (VP) (4.00 SH). This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online. (Also listed as BC 112 and SCSM 112). Meets Visual and Performing Arts Intellectual Perspective requirement (VP).

CMP 199 Experimental Course (4.00 SH). Experimental Course (1-4 SH)

CMP 247 Advanced Design & Advertising (4.00 SH). In this course students will explore various advanced topics in design including: publication design and advertising campaigns. Publication design will focus on the layout, design and production of multi-page documents. Examples of multi-page documents include; magazine, catalog, newsletter and brochure layouts. In the study of advertising, students will implement a project from initial concept through client presentation to production. Multiple means of commercial advertising are explored including; newspaper, magazine, broadcast and web integrated advertising campaigns. Students will experience the advertising agency team concept including creative direction, art direction, design, and copywriting. In addition, students will experience research, analysis, planning, and presentation.

CMP 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and BC-251.

CMP 260 Typography (VP) (4.00 SH). Introduction to terminology, typeface anatomy, style, specification and use of typography. Concentration is on the aesthetic and communicative aspects of typography. The application of techniques are used to integrate type, images and layout. The first half of this course will emphasize basic design principles and the fundamentals of typography. The second half of this course builds upon the fundamental typographic skills and techniques acquired in first half. Emphasis in the second half is on experimentation with type-centric design as a strong communication tool. Exploration includes the integration of type and images through innovative conceptual thinking. Meets Visual and Performing Arts Intellectual Perspective requirement (VP).

CMP 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as PCL 301 and SCSM 301).

CMP 310 Digital Video & Cinema (4.00 SH). In this course students will gain hands-on experience in digital video and cinema production. Emphasis is on learning to use cameras and associated video/cinema equipment. In addition, students will also learn cinematography techniques, lighting, grip, and rigging equipment.

CMP 340 Corporate Identity & Branding (4.00 SH). This course focuses on the design and production process of corporate identity systems and brand identity. This course utilizes a systematic approach to comprehensive corporate identity from concept development through design and production. Students will learn the value and how to create a memorable, sustainable identity. Students will create various components including logos, signage, fleet graphics, stationery packages, and identity manuals. Prerequisite: CMP 260.

CMP 350 2D Animation (4.00 SH). This course concentrates on combining visual elements from a variety of sources into graphic elements for film, video, and web. Students will gain an understanding about the components that make up animation and build on foundational knowledge of pre-production materials including storyboarding and creating a production book. Emphasis is placed on the use of sound, graphics, and story elements to create time-based application and final animations. This course will utilize Adobe After Effects® along with the option to use graphics created in Adobe Illustrator® and Adobe Photoshop® software application

CMP 590 Field Experience/Internship (4.00 SH). Field Experience/Internship (1-4 SH)

CMP 601 Capstone (4.00 SH). Students enroll in this documentary production course after generating a capstone project treatment and proposal in COM 430 (Audience Research). The pre-production and planning from the previous course provide the foundation for students to shoot, write, edit, and showcase their projects. BC 601 requires each student to present a professional-quality short non-fiction narrative near the end of the semester. The finished documentary serves as a capstone element for student portfolios. It is also reviewed by invited consultants and analyzed by their peers for storytelling and production aesthetics.

 

Supporting Courses


BC 101 Radio & TV Fundamentals (4.00 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course. Also listed as CMP-101

BC 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and CMP-251.

COM 102 Media Writing (4.00 SH). This course is designed to review and reinforce the basic principles of grammar, introduce elements of style (ex. AP style), and organization unique to writing in communication-related professions. Students will also be introduced to basic communication theory that can be applied when writing content for print, online, and broadcast outlets, as well in persuasive pieces used in public relations and advertising. The course also discusses the structure of the news, public relations, and advertising industries in order to demonstrate how they are related, and to discuss how this industries influence society.

COM 205 Mass Communications (HC) (4.00 SH). An introductory analysis of problems, criticisms, and structure of mass media in the United States. Emphasis will be placed on the nature, impact, consequences, and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. Meets Humanity and Culture Intellectual Perspective requirement (HC).

COM 430 Audience Research & Analysis (4.00 SH). This course discusses the importance of Audience research for planning and evaluating programs of action and communication. The course will focus on research methods used to 1) identify and segment various social groupings (interest groups, stakeholders, coalitions); 2) Ascertain to the impact of the action and information on communication participants; and 3) evaluate the results of such action and communication activity against desired outcomes.

PCL 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as CMP 301 and SCSM 301).

PCL 325 Communication Ethics (ST) (4.00 SH). This course is designed to investigate the interrelationship of communication and free speech. The course will provide the opportunities to understand ethical communication in various contexts, assess weaknesses and strengths as an ethical communicator, and apply theories of communication ethics to the major course of study. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

SCSM 112 Digital Movie Making (VP) (4.00 SH). This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online. (Also listed as BC 112 and CMP 112). Meets Visual and Performing Arts Intellectual Perspective requirement (VP).

SCSM 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience. (Also listed as PCL 301 and CMP 301).