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Broadcasting & Sports Communications

Course Descriptions

BC 101 Radio & TV Fundamentals (4.00 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course. Also listed as CMP-101

BC 120 Practicum (1.00 SH). Students engage in experiential learning and professional development in multi- media content and programming with the campus radio and cable television stations and WCN 24/7. Hands-on experience may include radio on-air or news anchor shifts, television news anchoring or reporting, serving on television and remote crews, news writing, videography or similar approved activities. On-air radio and television positions require an audition. Practicum requires each student to demonstrate best practices, competency and advancement of audio, video and writing skills. Students cannot receive practicum credit for work done for other BC classes, labs or assignments, or count work study hours as part of the practicum. Students must be involved at the stations a minimum of 40 hours per semester. Early morning, evening and weekend work with our stations, remote truck and online media is required. Only one semester hour of BC 120 broadcast practicum may be taken per semester. Program approval is required for all BC 120 classes. A maximum of six semester hours of BC 120 credit is allowed. Prerequisites: consent of instructor.

BC 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and CMP-251.

BC 303 Live Sports Production (4.00 SH). Studies the techniques required for producing live or recorded programs outside of the radio or TV studio setting. Planning, set-up, use of portable equipment and a remote truck, and teamwork are emphasized. Extensive lab work outside of class is required.

BC 309 Sports Broadcasting (4.00 SH). Instruction and experience producing and delivering broadcast sports reports for radio and television newscasts and the Web. Emphasis is on sports writing, sports photography and videography, and sports reporting for broadcast and the Web. Prerequisites: BC 101 or 102 and BC 251 or consent of instructor.

BC 310 Event Management (4.00 SH). This series of courses broadens the curriculum, enabling majors to keep up with developments in this rapidly changing field. Special topics will be taught by faculty members in areas of interest to them, areas that might not warrant a permanent offering but which permit the incorporation of new research material, in-depth analysis, and stimulating readings. Course offerings may be influenced by recommendations from the Public Relations Society of America. (Also listed as SCSM 310).

BC 311 Multimedia News & Sports (4.00 SH). This class builds on the fundamentals of broadcast and electronic news writing from previous courses including practical, ethical and legal considerations. Students learn and advance their skills in news gathering, interviewing, writing, producing, reporting and presenting content on Titan Radio, WCN and wcn247.com. The course engages study and exploration by students in all aspects of the newsroom operations including the convergence of the broadcast side of the newsroom to the online product. Prerequisites: BC 101 and COM 102

BC 320 Strategic Sports Communication (4.00 SH). This course covers a variety of topics in the field of sport communication—which ranges from newspaper sports sections and all-sport cable channels to sports satellite radio and sports blogs. Students will explore topics ranging from communication skill enhancement and sports writing to Web site management and sport media relations. This macro analysis of sport communication is accomplished through an examination of the field from interpersonal, intra- and inter-organizational, and external perspectives. The class is organized to provide students with a foundation for pursuing a career in the field or simply for acting as prudent consumers of sport communication. (Also listed as PCL 320).

BC 590 Field Experience/Internship (4.00 SH). Field Experience/Internship (1-4 SH) Only four credits may be used to meet the minimum requirements in the major or minor. Internships must be off campus at a radio, TV, cable, online, publication, or production facility. Prerequisites: completion of three one-hour credits of BC 120/Practicum, extensive prior experience at campus broadcast facilities, and approval of the department. S/U grading.

CMP 101 Radio and TV Fundamentals (4.00 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course. (Also listed as BC-101.)

CMP 251 Single Camera Video Production (4.00 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required. Also listed as SCSM-251 and BC-251.

COM 102 Media Writing (4.00 SH). This course is designed to review and reinforce the basic principles of grammar, introduce elements of style (ex. AP style), and organization unique to writing in communication-related professions. Students will also be introduced to basic communication theory that can be applied when writing content for print, online, and broadcast outlets, as well in persuasive pieces used in public relations and advertising. The course also discusses the structure of the news, public relations, and advertising industries in order to demonstrate how they are related, and to discuss how this industries influence society.

COM 205 Mass Communications (HC) (4.00 SH). An introductory analysis of problems, criticisms, and structure of mass media in the United States. Emphasis will be placed on the nature, impact, consequences, and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. Meets Humanity and Culture Intellectual Perspective requirement (HC).

COM 430 Audience Research & Analysis (4.00 SH). This course discusses the importance of Audience research for planning and evaluating programs of action and communication. The course will focus on research methods used to 1) identify and segment various social groupings (interest groups, stakeholders, coalitions); 2) Ascertain to the impact of the action and information on communication participants; and 3) evaluate the results of such action and communication activity against desired outcomes.

PCL 320 Strategic Sports Communication (HC) (4.00 SH). This course covers a variety of topics in the field of sport communication—which ranges from newspaper sports sections and all-sport cable channels to sports satellite radio and sports blogs. Students will explore topics ranging from communication skill enhancement and sports writing to Web site management and sport media relations. This macro analysis of sport communication is accomplished through an examination of the field from interpersonal, intra- and inter-organizational, and external perspectives. The class is organized to provide students with a foundation for pursuing a career in the field or simply for acting as prudent consumers of sport communication. (Also listed as BC 320).

SCSM 150 Digital Media Essentials (4.00 SH). This course provides fundamental for building best practices skills when using smartphones and other consumer-based products to produce digital media content to document and share one’s story or the story of an academic or professional project. Students learn how to critically review aesthetics of quality digital photography, audio and video and transition from critiquing to producing original content. The student will share the content via social media and other platforms while creating materials for a digital portfolio. This course requires you to create and maintain a professional presence on social media. You will share positions and experiences publically with an online audience. Also listed as BC150

SCSM 310 Event Management (4.00 SH). This series of courses broadens the curriculum, enabling majors to keep up with developments in this rapidly changing field. Special topics will be taught by faculty members in areas of interest to them, areas that might not warrant a permanent offering but which permit the incorporation of new research material, in-depth analysis, and stimulating readings. Course offerings may be influenced by recommendations from the Public Relations Society of America. (Also listed as BC 310).