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Broadcasting & Sports Communication

Course Descriptions

BC 101 Radio & TV Fundamentals (4.00 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course. Also listed as CMP-101

BC 110 Graphics Design (VP) (4.00 SH). Also listed as CMP 110 and SCSM 110

BC 114 Digital Photography (VP) (4.00 SH). Also listed as CMP 114 and SCSM 114

BC 219 Publication Design (4.00 SH). Also listed as CMP 219

BC 301 Sales Communication (4.00 SH). This course adapts sales and persuasion theories through practical sales exercises. Students make actual sales calls as part of class. Sales theories are then adapted to other persuasive opportunities, such as selling your ideas to others in a business setting or selling yourself in a job interview. (Also listed as PCL 303).

BC 320 Strategic Sports Communication (4.00 SH). Also listed as PCL 320

BC 325 Communication Ethics (4.00 SH). Also listed as PCL 325 and CMP 325

COM 102 Media Writing (4.00 SH).

COM 205 Mass Communications (HC) (4.00 SH). An introductory analysis of problems, criticisms, and structure of mass media in the United States. Emphasis will be placed on the nature, impact, consequences, and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. (Also listed as BC 253.) Meets Humanity and Culture Intellectual Perspective requirement (HC).

COM 430 Audience Research & Analysis (4.00 SH). This course discusses the importance of Audience research for planning and evaluating programs of action and communication. The course will focus on research methods used to 1) identify and segment various social groupings (interest groups, stakeholders, coalitions); 2) Ascertain to the impact of the action and information on communication participants; and 3) evaluate the results of such action and communication activity against desired outcomes.

DJ 120 Broadcast Practicum (1.00 SH). Students engage in experiential learning and professional development in multi- media content and programming with the campus radio and cable television stations and WCN 24/7. Hands-on experience may include radio on-air or news anchor shifts, television news anchoring or reporting, serving on television and remote crews, news writing, videography or similar approved activities. On-air radio and television positions require an audition. Practicum requires each student to demonstrate best practices, competency and advancement of audio, video and writing skills. Students cannot receive practicum credit for work done for other BC classes, labs or assignments, or count work study hours as part of the practicum. Students must be involved at the stations a minimum of seven hours per week. Early morning, evening and weekend work with our stations, remote truck and online media is required. Prerequisites: BC 101 or 102 or consent of instructor. (Also listed as BC 120).

DJ 150 Digital Media Essentials (4.00 SH). This course provides fundamental for building best practices skills when using smartphones and other consumer-based products to produce digital media content to document and share one’s story or the story of an academic or professional project. Students learn how to critically review aesthetics of quality digital photography, audio and video and transition from critiquing to producing original content. The student will share the content via social media and other platforms while creating materials for a digital portfolio. This course requires you to create and maintain a professional presence on social media. You will share positions and experiences publically with an online audience. (Also listed as BC 150).

DJ 311 Broadcast & Digital Journalism (4.00 SH). This class builds on the fundamentals of broadcast and electronic news writing from previous courses including practical, ethical and legal considerations. Students learn and advance their skills in news gathering, interviewing, writing, producing, reporting and presenting content on Titan Radio, WCN and wcn247.com. The course engages study and exploration by students in all aspects of the newsroom operations including the convergence of the broadcast side of the newsroom to the online product. Prerequisites: BC 101 or 102 and BC 111. (Also listed as BC 311).

DJ 312 Broadcast Journalism II (4.00 SH). Students engage in the study and practice of broadcast and online journalism as it relates to television news, including practical, ethical and legal considerations involved in news gathering, writing, shooting, editing and reporting. Students generate story ideas, make contacts with sources, conduct interviews, shoot, write and edit local news stories for target audiences via the Westminster Cable Network, Titan Radio and www. wcn247.com. Students polish and advance their writing, production and storytelling skills adhering to established, professional standards. Students who wish to specialize in sports broadcasting may cover sports stories and events for class assignments. Prerequisites: BC 101 or 102, BC 111, and BC 251. (Also listed as BC 312).

MJ 120 Practicum (1.00 SH). Students engage in experiential learning and professional development in multi- media content and programming with the campus radio and cable television stations and WCN 24/7. Hands-on experience may include radio on-air or news anchor shifts, television news anchoring or reporting, serving on television and remote crews, news writing, videography or similar approved activities. On-air radio and television positions require an audition. Practicum requires each student to demonstrate best practices, competency and advancement of audio, video and writing skills. Students cannot receive practicum credit for work done for other BC classes, labs or assignments, or count work study hours as part of the practicum. Students must be involved at the stations a minimum of seven hours per week. Early morning, evening and weekend work with our stations, remote truck and online media is required. Prerequisites: BC 101 or 102 or consent of instructor. (Also listed as BC 120).

MJ 150 Digital Media Essentials (4.00 SH). This course provides fundamental for building best practices skills when using smartphones and other consumer-based products to produce digital media content to document and share one’s story or the story of an academic or professional project. Students learn how to critically review aesthetics of quality digital photography, audio and video and transition from critiquing to producing original content. The student will share the content via social media and other platforms while creating materials for a digital portfolio. This course requires you to create and maintain a professional presence on social media. You will share positions and experiences publically with an online audience. (Also listed as BC 150).

MJ 312 Broadcast & Digital Journalism II (4.00 SH). Students engage in the study and practice of broadcast and online journalism as it relates to television news, including practical, ethical and legal considerations involved in news gathering, writing, shooting, editing and reporting. Students generate story ideas, make contacts with sources, conduct interviews, shoot, write and edit local news stories for target audiences via the Westminster Cable Network, Titan Radio and www. wcn247.com. Students polish and advance their writing, production and storytelling skills adhering to established, professional standards. Students who wish to specialize in sports broadcasting may cover sports stories and events for class assignments. Prerequisites: BC 101 or 102, BC 111, and BC 251. (Also listed as BC 312).