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Westminster's Giving Tuesday campaign kicks off

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Posted on Wednesday, November 11, 2020

Following a successful online Giving Tuesday campaign last fall, Westminster College will again turn to a crowdfunding format to raise funds for a number of student-impact Westminster projects.

Westminster’s Giving Tuesday campaign—which runs from Nov. 16 to Dec. 1, the nationwide Giving Tuesday date—is powered by the social fundraising platform GiveCampus that gives potential donors different projects to support and the opportunity to capitalize on their personal network of alumni peers to generate giving excitement through friendly competition.

This year, donors can put their dollars toward:

  • Wherever Needed Most Fund: Unrestricted dollars that can help anywhere, including the Westminster Fund Scholarship
  • Student Emergency Fund: Provides students with last-minute financial assistance to continue their education as a result of unforeseen and emergency circumstances
  • Internship Fund: Provides supplemental funding to students engaged in unpaid internships
  • Food pantry: An on-campus resource that helps provide supplemental food to students who don’t maintain an adequate meal plan due to being on the financial margin
  • Diversity, equity and inclusion programming: A fund faculty and students can utilize to generate programs and campus resources to stimulate thinking and change toward a more welcoming and equitable campus community
  • Hoyt Science Center lab equipment: Funds will be used to purchase new lab equipment, including providing equipment for the six new chemistry labs in the Hoyt Science Center addition

“With each passing year, there is a replenished need to refuel areas utilized by our students, like our Wherever Needed Most fund, the Student Emergency Fund and the food pantry,” said Kara Montgomery, senior director of alumni engagement. “Other projects like our Internship Fund, our diversity, equity and inclusion programming effort and the Hoyt Science Center lab equipment are areas of new need and campus enhancements that will help our student experiences to thrive.”

Through the interactive nature of the GiveCampus platform, donors can see their impact instantaneously, Montgomery said. The platform also allows donors to challenge one another or offer matching gifts.

Last year’s Giving Tuesday campaign surpassed the 300-donor goal. This year’s participation goal, Montgomery said, is 370.

“Our national rankings and foundation support is heavily reliant on the participation of our alumni. Institutions who showcase strong support from those closest to them, like their alumni, reflect unwavering commitment to keep their College competitive and flourishing,” Montgomery said.

Alumni and friends are encouraged to give by Tuesday, Dec. 1. Please visit Westminster’s GiveCampus page to learn more about the projects and to contribute.

For more information, please contact Montgomery at montgokh@westminster.edu or 724-946-7363.