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Sports Management

Course Descriptions

Sports Management Courses

SMGT 110 Sports Management (4.00 SH). This course introduces the basic concepts of sports administration and management. Topics covered include administrative philosophy, sport governance, personnel management, budget and finance, promotion, legal considerations, athletic event management and crisis management. Analysis of current and future trends in sports management will also be addressed. Prerequisite: BA 140 or ECO 150.

SMGT 201 Practicum I (2.00 SH). Each student will be required to spend approximately 8 hours per week in the area selected. One semester must be directly working with the coach of a Westminster sports team. The second semester can be with the Sports Information office, college Athletic Director, or with campus sports media. The specific duties will be determined by student needs and abilities in cooperation with the supervising faculty or administrator. Prerequisite: Sophomore standing.

SMGT 202 Practicum II (2.00 SH). Each student will be required to spend approximately 8 hours per week in the area selected. One semester must be directly working with the coach of a Westminster sports team. The second semester can be with the Sports Information office, college Athletic Director, or with campus sports media. The specific duties will be determined by student needs and abilities in cooperation with the supervising faculty or administrator.


Supporting Courses

ACC 201 Principles of Accounting I (4.00 SH). A two-semester study of the basic principles and concepts underlying the measurement of financial activity, and the preparation and use of financial statements. Among the topics will be basic accounting theory, transaction analyses, income determination, asset and liability valuation.

BA 140 The American Workplace (4.00 SH). An introduction to the nature of work and organizations. The course will explore the functions of managers in work environments, and the issues that shape contemporary management such as global competition and information technology. This course cannot be taken for credit if you have received credit for BA 310 (or are currently enrolled). This course is not open to junior or seniors except by permission.

BA 305 Marketing (4.00 SH). A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisites: BA 140 or PR 101 or ECO 150.

BA 310 Organizations and Management (4.00 SH). A course that studies the behavior of people in a work organization. Topics include motivation, leadership, group processes, job and organizational design, communications, effectiveness and ethics in the workplace. Prerequisites: ECO 150 and junior standing.

BA 335 Sports/Event Planning & Management (4.00 SH). A study of the principles involved in successful sports/event planning and management including, Meeting and Business Events Competency Standards (MBECS), risk management, stakeholder management, accounting and financial planning, planning and designing the environment, marketing, site and promotion planning. Prerequisite: BA 140

BA 360 Human Resources Management (4.00 SH). A study of activities necessary for the recruitment, retention, development, and motivation of an organization’s human resources. The course covers typical personnel functions as well as theory on human behavior in organizational settings. Prerequisite: BA 140 or consent of instructor.

BA 370 Business Law (4.00 SH). A study of law as it pertains to business. Legal principles pertaining to a variety of topics, including the Uniform Commercial Code, will be presented and applied to business entities. Text and case study will emphasize legal reasoning processes.

BA 594 Field Experience/Internship (4.00 SH). Will not be counted in the minimum number of courses needed in the major. All grading S/U. Prerequisites: six courses in accounting, economics and/or business, junior or senior standing, consent of department, and a GPA of at least 2.0.

BA 601 Strategic Management (4.00 SH). A capstone course that focuses on general management skills involved in choosing an organizational strategy, committing critical resources to implementation, and appropriately reevaluating that strategy as internal and external organizational environments change. The course integrates the major business functions using top management’s generalist view. The primary method of instruction is case analysis. Prerequisites: BA 305, 310 and 350.

BC 309 Sports Broadcasting (4.00 SH). Instruction and experience producing and delivering broadcast sports reports for radio and television newscasts and the Web. Emphasis is on sports writing, sports photography and videography, and sports reporting for broadcast and the Web. Prerequisites: BC 101 or 102 and BC 251 or consent of instructor.

COM 225 Communication Ethics (ST) (4.00 SH). This course is designed to introduce the interrelationship of communication and free speech. The course will provide the opportunities to understand ethical communication in various contexts, assess weaknesses and strengths as an ethical communicator, and apply theories of communication ethics to the major course of study. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

COM 301 Applied Social Media (4.00 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience.

COM 303 Sales Communication (4.00 SH). This course adapts sales and persuasion theories through practical sales exercises. Students make actual sales calls as part of class. Sales theories are then adapted to other persuasive opportunities such as selling your ideas to others in a business setting or selling yourself in a job interview. Also taught as BC 301 Broadcast Sales and Advertising. May not get credit for both BC 301 and COM 303.

COM 320 Strategic Sports Communication (4.00 SH). This course covers a variety of topics in the field of sport communication—which ranges from newspaper sports sections and all-sport cable channels to sports satellite radio and sports blogs. Students will explore topics ranging from communication skill enhancement and sports writing to Web site management and sport media relations. This macro analysis of sport communication is accomplished through an examination of the field from interpersonal, intra- and interorganizational, and external perspectives. The class is organized to provide students with a foundation for pursuing a career in the field or simply for acting as prudent consumers of sport communication.

ECO 150 Economic Reasoning (ST) (4.00 SH). Fundamental economic concepts and theories of supply and demand, resource allocation, taxation, international trade, externalities, public goods, market models, and labor markets. An emphasis on applications in both public policy and individual decision making will be recurrent throughout the course. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

MTH 135 Concepts of Statistics (QR) (4.00 SH). An introduction to the concepts of statistics. Topics include graphical and numerical summaries of data, confidence intervals and significance tests about hypotheses. Emphasis is placed on conceptual understanding and interpretation of data and statistics. Not available to students who have credit for BA/ECO 220, PSY 201, SSC 251, BIO 206. (Offered Spring semester.) Meets Quantitative Reasoning Intellectual Perspective requirement (QR).

PR 101 Princ/Practices Public Rel (ST) (4.00 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).

PR 311 Events Management (4.00 SH). This series of courses broadens the PR curriculum, enabling majors to keep up with developments in this rapidly changing field. Special topics will be taught by faculty members in areas of interest to them, areas that might not warrant a permanent offering but which permit the incorporation of new research material, in-depth analysis, and stimulating readings. Course offerings may be influenced by recommendations from the Public Relations Society of America. Prerequisite: successful completion of PR 203.

PR 402 Pub Rel & The Media (4.00 SH). A study of the history and relationship between public relations and the media environment. Course content covers setting up media program, building strong working relationships with the press, helping reporters meet their objectives, using tools of the trade from news releases to news conferences, training spokespeople, understanding the ethics of media relations, planning media events, managing international media, anticipating issues and managing crises, counseling senior management, and evaluating the effectiveness of media relations programs. Prerequisites: successful completion of PR 101, 202, 401, WRI 201.

SOC 307 Sociology of Sport (4.00 SH). This course examines the social institution of sport through both cultural and structural lenses. Topics covered include: socialization through sport; race, social class, gender and ability construction through sport; sports, media, and mass consumption; the socio-economics of sport; and social change through sport. Prerequisite: One lower-level sociology or criminal justice studies course or permission of instructor.


What can you do with a Sports Management degree?

Imagine yourself a sports marketing specialist, sports information director, facilities manager, athletic or athletic conference director, personnel manager, sports related business operator, sales representative, and non-profit manager.