Westminster College Students Place in Global Top 100 in Online Business Strategy Game

Of over 46,000 undergraduate students spanning 37 countries, eight Westminster College students placed in the global top 100 in the online Business Strategy Game (BSG) in the Strategic Management capstone course.

The BSG is a worldwide online simulation in which students operate a simulative athletic footwear company and compete against other students in North America, Europe, Africa, Asia, and Latin America.

Of 17,131 companies worldwide, the co-managers of “Apparition Shoes,” Sam Angelo and Elijah Hall, earned 25th place for their 41.8% average return on equity (ROE) and 56th place for their stock price of $334.19; the company “Finesse Footwear,” managed by John Arcuri and Ben Stevenson, placed 7th for their 50.6% ROE, 22nd for their stock price of $441.90, and 42nd for their earnings per share (EPS) of $21.55; the company “Go Active Footwear,” managed by Julia Hinson and Emily Somerhalder, placed 34th for their 39.3% ROE, and the co-managers of “HigherUp Footwear,” Matthew Slagle and Cameron Pozsgai, tied in 60th place for their 35.3% average ROE.

Teams are responsible for making decisions about production standards, plant capacity, pricing strategies, employee compensation and Six Sigma practices, marketing strategies, distribution and logistics decisions, and other financial and stock related decisions.

“The BSG allows our students to experience the high level of strategy and decision making it requires to manage a successful international operation,” said Brian Petrus, instructor and program coordinator for marketing.

Each week of class simulates one year in the organization. In generating the global top 100 ranking, the BSG measures teams on four performance variables: overall score, earnings per share, return on investment and stock price.

“All aspects of the BSG parallel the functioning of the real-world athletic footwear market, thus allowing you and your co-managers to think rationally and logically in deciding what to do and get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions,” according to the BSG website.

Contact Brian Petrus at 724-946-6833 or email petrusba@westminster.edu for more information.

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