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Sports Management

Course Descriptions

ACC 201, 202 Principles of Accounting I and II (4 SH). A two-semester study of the basic principles and concepts underlying the measurement of financial activity, and the preparation and use of financial statements. Among the topics will be basic accounting theory, transaction analyses, income determination, asset and liability valuation. The second semester will be a continuation of the basic accounting concepts, plus issues that relate to the financial management of a company, cost behavior, cost control, capital budgeting and profit planning. Prerequisite: ACC 201 for ACC 202.

BA 140 The American Workplace (4 SH). An introduction to the nature of work and organizations. The course will explore the functions of managers in work environments, and the issues that shape contemporary management such as global competition and information technology. This course cannot be taken for credit if you have received credit for BA 310 (or are currently enrolled). This course is not open to junior or seniors except by permission.

BA 230 Business Law (4 SH). A study of law as it pertains to business. Legal principles pertaining to a variety of topics, including the Uniform Commercial Code, will be presented and applied to business entities. Text and case study will emphasize legal reasoning processes.

BA 305 Marketing (4 SH). A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisites: BA 140 or PR 101 or ECO 150.

BA 310 Organizations and Management (4 SH). A course that studies the behavior of people in a work organization. Topics include motivation, leadership, group processes, job and organizational design, communications, effectiveness and ethics in the workplace. Prerequisites: ECO 150 and junior standing.

BA 590-594 Field Experience/Internship (1–4 SH). Will not be counted in the minimum number of courses needed in the major. All grading S/U. Prerequisites: six courses in accounting, economics and/or business, junior or senior standing, consent of department, and a GPA of at least 2.0.

BA 601 Strategic Management (4 SH). A capstone course that focuses on general management skills involved in choosing an organizational strategy, committing critical resources to implementation, and appropriately reevaluating that strategy as internal and external organizational environments change. The course integrates the major business functions using top management’s generalist view. The primary method of instruction is case analysis. Prerequisites: BA 305, 310 and 350.

ECO 150 Principles of Microeconomics (4 SH). Fundamental economic concepts and theories of supply and demand, resource allocation, taxation, international trade, externalities, public goods, market models, and labor markets. An emphasis on applications in both public policy and individual decision making will be recurrent throughout the course.

COM 225 Communication Ethics (4 SH). This course is designed to introduce the interrelationship of communication and free speech. The course will provide the opportunities to understand ethical communication in various contexts, assess weaknesses and strengths as an ethical communicator, and apply theories of communication ethics to the major course of study.

COM 301 Applied Social Media (4 SH). This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience.

COM 320 Perspectives on Sports Media and Communication (4 SH). This course explores the complex and often overlooked dynamic of sports communication in today’s society and what we can learn about our cultural norms and values through sport. Since most of our exposure to sports is mediated through media (watching events on television, listening to sports talk radio, reading sports magazine, or surfing sports news websites), there will be special atten- tion to how the media contributes to the ongoing discourse in this area. Drawing on theories of media and rhetorical criticism, this course will examine media’s role in telling the story of sports, and how telling that story shapes and reinforces cultural values.

SMGT 201/202 Practical Experience (2 SH). Each student will be required to spend approximately 8 hours per week in the area selected. One semester must be directly working with the coach of a Westminster sports team. The second semester can be with the Sports Information office, college Athletic Director, outside community organization, or with campus sports media. The specific duties will determined by student needs and abilities in cooperation with the supervising faculty or administrator.

SMGT 301 Introduction to Sports Administration (4 SH). This course introduces the basic concepts of sports administration and management. Topics covered include administrative philosophy, sport governance, personnel management, budget and finance, promotion, legal considerations, athletic event management and crisis management. Analysis of current and future trends in sports management will also be addressed.

At least two of the following nine:

BA 325 Management Information Systems (4 SH). The course provides a basic understanding of how organizations develop, use, manage, and secure their information systems. The course examines the impact of information systems at the strategic and operational levels of an organization. Key system applications, such as electronic commerce and enterprise information systems, are examined as well as the technological infrastructure that supports them. Prerequisites: ACC 201, ACC 202, BA/ECO 220 (or equivalent), and MTH 131.

BA 335 Sports/Event Planning and Management (4 SH). A study of the principles involved in successful sports/event planning and management including, Meeting and Business Events Competency Standards (MBECS), risk management, stakeholder management, accounting and financial planning, planning and designing the environment, marketing, site and promotion planning. Prerequisite: BA 140

BA 360 Human Resources Management (4 SH). A study of activities necessary for the recruitment, retention, development, and motivation of an organization’s human resources. The course covers typical personnel functions as well as theory on human behavior in organizational settings. Prerequisite: BA 140 or consent of instructor.

BC 309 Sports Broadcasting (4 SH). Instruction and experience producing and delivering broadcast sports reports for radio and television newscasts and the Web. Emphasis is on sports writing, sports photography and videography, and sports reporting for broadcast and the Web. Prerequisites: BC 101 or 102 and BC 251 or consent of instructor.

COM 303 Sales Communication (4 SH). This course adapts sales and persuasion theories through practical sales exercises. Students make actual sales calls as part of class. Sales theories are then adapted to other persuasive opportunities such as selling your ideas to others in a business setting or selling yourself in a job interview. Also taught as BC 301 Broadcast Sales and Advertising. May not get credit for both BC 301 and COM 303.

PR 101 Principles, Practices and Theory of Public Relations (4 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management.

PR 301-399 Selected Topics in Public Relations (4 SH). This series of courses broadens the PR curriculum, enabling majors to keep up with developments in this rapidly changing field. Special topics will be taught by faculty members in areas of interest to them, areas that might not warrant a permanent offering but which permit the incorporation of new research material, in-depth analysis, and stimulating readings. Course offerings may be influenced by recommendations from the Public Relations Society of America. Prerequisite: successful completion of PR 203.

PR 402 Public Relations and the Media (4 SH). A study of the history and relationship between public relations and the media environment. Course content covers setting up media program, building strong working relationships with the press, helping reporters meet their objectives, using tools of the trade from news releases to news conferences, training spokespeople, understanding the ethics of media relations, planning media events, managing international media, anticipating issues and managing crises, counseling senior management, and evaluating the effectiveness of media relations programs. Prerequisites: successful completion of PR 101, 202, 401, WRI 201. Prerequisite/Co-requisite: PR 203.

SOC 307 Sociology of Sport (4 SH). This course examines the social institution of sport through both cultural and structural lenses. Topics covered include: socialization through sport; race, social class, gender and ability construction through sport; sports, media, and mass consumption; the socio-economics of sport; and social change through sport. Prerequisite: One lower-level sociology or criminal justice studies course or permission of instructor. K. Robison.


What can you do with a Sports Management degree?

Imagine yourself a sports marketing specialist, sports information director, facilities manager, athletic or athletic conference director, personnel manager, sports related business operator, sales representative, and non-profit manager.