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Marketing

Requirements for the Minor

Business and Supporting Courses:

ACC 201 Principles of Accounting I
BA 305 Marketing
BA/ECO 220 Statistics (or BIO 206, MTH 135, MTH 335, PSY 201, PS 301, SSC 252)
ECO 150 Economic Reasoning

Three of the following five courses:

BA 221 Marketing Research Methods
BA 326 E-Commerce Marketing
BA 390 Buyer Behavior
BA 410 Global Marketing Management
PR 101 AND PR 202 Principles, Practices, and Theory of Public Relations AND Advertising and Public Relations: Approaches and Methods

 

What can you do with a Marketing degree?

Imagine yourself an advertising agent, public relations specialist, corporate marketer, market researcher, brand manager, sales and retailing departmental specialist, or customer relationship manager.