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Business Administration

Course Descriptions

Business Administration Courses:

BA 140 The American Workplace (4 SH). An introduction to the nature of work and organizations. The course will explore the functions of managers in work environments, and the issues that shape contemporary management such as global competition and information technology. This course cannot be taken for credit if you have received credit for BA 310 (or are currently enrolled). This course is not open to junior or seniors except by permission.

BA 220 Statistics (4 SH). An introductory course in the analysis and interpretation of quantitative data. Attention is given to the binomial distribution, the normal distribution, sampling, introductory probability theory, and hypothesis testing. Real world applications are used with computer software for statistical analysis. Not available to students with credit in BIO 206, MTH 335, PSY 201, PS 301, SSC 251, or SSC 252. Prerequisite: MTH 130 or 131 (or concurrent enrollment in MTH 131). (Also listed as ECO 220.)

BA 221 Business Research Methods (4 SH). A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and nonparametric statistics. Applications are used with computer software for statistical analysis. Prerequisites: BA/ECO 220 (or equivalent) and MTH 131.

BA 230 Business Law (4 SH). A study of law as it pertains to business. Legal principles pertaining to a variety of topics, including the Uniform Commercial Code, will be presented and applied to business entities. Text and case study will emphasize legal reasoning processes.

BA 231 Law and Public Communication (4 SH). An introduction to the legal issues surrounding public communication and business promotion. This course explores the legal and philosophical foundations of freedom of speech and the legal implications of recent changes in media systems and services related to the communications and business professions.

BA 240 New Business Venture Creation and Management (4 SH). This course addresses theory and practice fundamental to launching a new business venture. Students will be introduced to the nature of entrepreneurship, opportunity analysis, entry strategy, and financing and marketing problems related to business start-ups in the formative years. Each student will prepare and defend a comprehensive business plan commonly used in attracting investor interest and financing. Prerequisites: BA 140 and ECO 150.

BA 300 Cost Accounting (4 SH). Development and use of financial information for management purposes. Coverage includes cost determination, analysis and control, budgeting, decision making, and performance evaluation. Prerequisites: ACC 201, ACC 202 and MTH 131. (Also listed as ACC 300.)

BA 305 Marketing (4 SH). A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisites: BA 140 or PR 101 or ECO 150.

BA 310 Organizations and Management (4 SH). A course that studies the behavior of people in a work organization. Topics include motivation, leadership, group processes, job and organizational design, communications, effectiveness and ethics in the workplace. Prerequisites: ECO 150 and junior standing.

BA 325 Management Information Systems (4 SH). The course provides a basic understanding of how organizations develop, use, manage, and secure their information systems. The course examines the impact of information systems at the strategic and operational levels of an organization. Key system applications, such as electronic commerce and enterprise information systems, are examined as well as the technological infrastructure that supports them. Prerequisites: ACC 201, ACC 202, BA/ECO 220 (or equivalent), and MTH 131.

BA 326 E-Commerce (4 SH). The course examines fundamental areas of e-commerce: the economic and strategic implications of the Internet; the uses of Internet technology to manage and redesign a businessís value chain; financing and valuing e-commerce organizations; the economic, regulatory and technical environment of e-commerce; risk management issues associated with e-commerce. A number of case studies will be employed to illustrate the principles discussed. Prerequisites: BA 140 and ECO 150.

BA 330 Econometrics (4 SH). Introduction to econometric modeling; estimation and testing economic relationships, forecasting; detailed analysis of classical linear regression models; discussion of serial correlation, collinearity, specification errors, and dummy variables. Popular computer software packages are used in real world applications. Prerequisites: ECO 150, two other ECO courses (except ECO 220), MTH 131, and BA/ECO 220 (or equivalent). (Also listed as ECO 601.)

BA 350 Finance (4 SH). A study of the financial principles involved in operating a business enterprise. Topics include asset management, creditor relationships, ownersí equities, budgeting for future capital needs and cash requirements, and the management of income and expenses. Prerequisites: ECO 150, ACC 201, ACC 202, BA/ECO 220 (or equivalent), and MTH 131.

BA 360 Human Resources Management (4 SH). A study of activities necessary for the recruitment, retention, development, and motivation of an organizationís human resources. The course covers typical personnel functions as well as theory on human behavior in organizational settings. Prerequisite: BA 140 or consent of instructor.

BA 361 Compensation and Benefits (4 SH). An examination of financial reward systems in organizations and the study of relevant theoretical and legal perspectives. Topics will include job evaluation, wage surveys, equity, individual and group motivational programs, benefits, and compensation strategies. Prerequisites: ECO 150, ACC 201, and BA 360.

BA 362 Employment and Labor Law (4 SH). Examines the development and current operations of labor unions, the process and outcomes of collective bargaining and the impact on society and businesses, and law regarding workplace rights. Practical insights from National Labor Relations Board rulings and grievance cases will be addressed. Prerequisites: ECO 150, BA 360

BA 365 International Trade and Finance (4 SH). An introduction to theories and policies concerning international trade, open economy macroeconomics, and international finance. Topics include traditional and modern theories of international trade, trade policies in advanced and developing countries, the balance of payments, fixed and flexible exchange rates, arbitrage and hedging, monetary and fiscal policies, currency areas, international debt, and the global capital market. Prerequisites: ECO 150 and ECO 152. (Also listed as ECO 365.)

BA 371 Management of Healthcare Organizations (4 SH). A review of changing influences on the variety of sectors in American healthcare provision, organization, and financing. Issues concerning public and private insurance are included. Prerequisite: junior standing.

BA 380 Investments (4 SH). A course which presents a realistic picture of investment problems and the means for their successful solution. Description of the basic investment instruments is provided. Prerequisites: ACC 201 and ACC 202. BA 350 is strongly recommended.

BA 385 Financial Economics (4 SH). The course presents the Black-Scholes theory of options, futures markets, the time value of money, the rate of return on investment, cash flow sequence, utility functions, expected utility maximization, mean-variance analysis, value at risk, optimal portfolios, and the capital asset pricing model. Prerequisites: ECO 150 and BA/ECO 220 (or equivalent). (Also listed as ECO 385.)

BA 388 Corporate Credit Analysis (4 SH). This course provides a working knowledge of corporate credit analysis and its practical implementation. Topics include: financial statement and creditrelated ratio analysis; qualitative analysis; cash flow forecasting; valuation methods; structuring and restructuring; legal documentation review; and use of ratings as a measure of credit risk. Prerequisites: ACC 201 and 202. (Also listed as ECO 388.)

BA 390 Buyer Behavior (4 SH). Study of major theories of consumer and industrial buying behavior, consumerism, and the ethics of marketing. Prerequisites: BA 220 and 305.

BA 410 Global Marketing Management (4 SH). An introduction to the complexities of marketing goods and services to international consumers. The environment of international marketing will be addressed from conceptual and applied perspectives. Topics include the various economic, social, political and legal dimensions confronted in international marketing. Prerequisites: junior standing and BA 305.

BA 601 Strategic Management (4 SH). A capstone course that focuses on general management skills involved in choosing an organizational strategy, committing critical resources to implementation, and appropriately reevaluating that strategy as internal and external organizational environments change. The course integrates the major business functions using top managementís generalist view. The primary method of instruction is case analysis. Prerequisites: BA 305, 310 and 350.

BA 602 Managing Across Borders and Cultures (4 SH). An examination of business activities between the United States and its principal and developing trade partners throughout the world. The impact of culture on business activities between countries will be examined. Topics to be covered, but not restricted to: the impact of NAFTA and other trading blocks on U.S. business, implementation of import/export agreements, future of trade in evolving economies. This is the capstone course for the international business major. Prerequisites: BA 305, 310, and 350.

Supporting Courses:

ACC 201, 202 Principles of Accounting I and II (4 SH). A two-semester study of the basic principles and concepts underlying the measurement of financial activity, and the preparation and use of financial statements. Among the topics will be basic accounting theory, transaction analyses, income determination, asset and liability valuation. The second semester will be a continuation of the basic accounting concepts, plus issues that relate to the financial management of a company, cost behavior, cost control, capital budgeting and profit planning. Prerequisite: ACC 201 for ACC 202.

ECO 150 Principles of Microeconomics (4 SH). Fundamental economic concepts and theories of supply and demand, resource allocation, taxation, international trade, externalities, public goods, market models, and labor markets. An emphasis on applications in both public policy and individual decision making will be recurrent throughout the course.

ECO 152 Principles of Macroeconomics (4 SH). The course concerns the aggregate economic variables of gross domestic product, the consumer price index, employment, consumption, saving, investment, imports, exports, exchange rates, taxes, government spending and debt, money, and interest rates, and how they fluctuate and are related to each other. The effects of individual behavior and government policy on these variables receive attention.

ECO 270 Environmental and Natural Resource Economics (4 SH). A study of how the economic system depends on the environment and how the environment is influenced by the economic system. Topics include: economic analysis of common resources; economic analysis of depletable and renewable natural resources; the population problem; economics of pollution; the economic valuation of environmental goods; and ecological economics.

ECO 310 Intermediate Microeconomic Theory (4 SH). An intensive theoretical examination of specific economic units and of the determination of product and factor prices under various market structures. The course also includes applications of the theory to contemporary economic problems. Prerequisites: ECO 150 and MTH 131 (or equivalent).

ECO 320 Intermediate Macroeconomic Theory (4 SH). An in-depth study of the methods and concepts of national income analysis with particular reference to the role of fiscal and monetary policy in maintaining full employment without inflation. The course also includes discussions of the measurement of economic activity. Prerequisites: ECO 152 and MTH 131 (or equivalent).

ECO 335 The Economics of Sports (4 SH). The course uses the tools of microeconomics and statistics to examine the business and social consequences of sports. Issues such as competitive balance in sports leagues, the role of media, and public subsidies to professional teams are analyzed. Prerequisites: ECO 150 and BA/ECO 220 (or equivalent).

ECO 340 Money and Banking (4 SH). A study of the role of money in an economic system, the operation and evolution of central banking systems, and the functioning of financial institutions. Among the topics presented are the nature and function of money and credit, classes and functions of commercial banks and their operations, the structure and operation of the Federal Reserve System, theories of the value of money, credit control, and monetary policy. Prerequisite: ECO 152.

ECO 350 Economic Development and Growth (4 SH). A theoretical and empirical analysis of the causes of lack of development in the Third World. The course focuses on the major problems currently confronting developing countries, including agricultural development and food production, population growth, income distribution, employment, education, and international economic relationships. The causes of the problems and alternative policy solutions for them are analyzed. Prerequisites: ECO 150 and 152.

ECO 365 International Trade and Finance (4 SH). An introduction to theories and policies concerning international trade, open economy macroeconomics, and international finance. Topics include traditional and modern theories of international trade, trade policies in advanced and developing countries, the balance of payments, fixed and flexible exchange rates, arbitrage and hedging, monetary and fiscal policies, currency areas, international debt, and the global capital market. Prerequisites: ECO 150 and 152. (Also listed as BA 365.)

ECO 380 Labor Economics (4 SH). Analysis and description of the U.S. labor force and labor markets. Economic theory of wage determination, effects of unions and institutional structures on wages, causes of and cures for unemployment. A brief history of American unionism and collective bargaining will be covered. Prerequisite: ECO 150.

ECO 385 Financial Economics (4 SH). The course presents the Black-Scholes theory of options, futures markets, the time value of money, the rate of return on investment, cash flow sequence, utility functions, expected utility maximization, mean-variance analysis, value at risk, optimal portfolios, and the capital asset pricing model. Prerequisites: ECO 150 and BA/ECO 220 (or equivalent). (Also listed as BA 385.)

ECO 388 Corporate Credit Analysis (4 SH). The course provides a working knowledge of corporate credit analysis and its practical implementation. Topics include: financial statement and credit-related ratio analysis; qualitative analysis; cash flow forecasting; valuation methods; structuring and restructuring; legal documentation review; and use of ratings as a measure of credit risk. Prerequisites: ACC 201 and 202. (Also listed as BA 388.)

ECO 390 Economics of Health Care (4 SH). A study of the health care system using economic analysis. Major topics that are explored include the structure of the industry, pricing, supply and demand for various services, labor markets for health professions, and public policy issues. Prerequisite: ECO 150.

MTH 131 Applied Calculus (4 SH). A one-semester study of applications of differential and integral calculus with emphasis on polynomials, exponential functions, logarithmic functions, business and economics applications. This course is for individuals with a good high school background in mathematics. This course does not provide the background for a student to continue on to Calculus II. Not available to students who have credit for MTH 150, MTH 152, or MTH 250. Prerequisites: C or better in MTH 130 or permission of the instructor or department chair.

PR 101 Principles, Practices and Theory of Public Relations (4 SH). A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on managementís critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management.

PR 202 Advertising and Public Relations: Approaches and Methods (4 SH). This course will examine the current practices of advertising and public relations with a particular emphasis on how these two areas work together in serving the client. Prerequisite: successful completion of PR 101.

 

What can you do with a Business Administration degree?

Imagine yourself an entrepreneur, a manager, a corporate officer, or a board member.