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Broadcasting and Media Production

Course Descriptions

Broadcasting and Media Production Courses:

BC 101 Radio and TV Fundamentals (4 SH). Students will learn basic audio and video production skills that will enable them to function as announcers and crew members at the College radio and TV facilities. Weekend work at the radio or TV stations is a required component of the course.

BC 102 Audio Production (4 SH). Provides the student with theoretical and practical experience in the preparation of audio materials for radio, television, web, and social media using both analog and digital audio equipment.

BC 111 Writing for Electronic Media (4 SH). This class introduces students to the fundamental techniques of broadcast news writing along with writing for online platforms. Students gain skills and experiences in interviewing, writing, editing news on the air and online in short and long formats.

BC 112 Digital Moviemaking (4 SH). This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online.

BC 120 Broadcast Practicum (1 SH). Students engage in experiential learning and professional development in multi-media content and programming with the campus radio and cable television stations and WCN 24/7. Hands-on experience may include radio on-air or news anchor shifts, television news anchoring or reporting, serving on television and remote crews, news writing, videography or similar approved activities. On-air radio and television positions require an audition. Practicum requires each student to demonstrate best practices, competency and advancement of audio, video and writing skills. Students cannot receive practicum credit for work done for other BC classes, labs or assignments, or count work study hours as part of the practicum. Students must be involved at the stations a minimum of seven hours per week. Early morning, evening and weekend work with our stations, remote truck and online media is required. Prerequisites: BC 101 or 102 or consent of instructor.

BC 201 Broadcasting Workshop (1 SH). A one-semester-hour workshop conducted by a broadcasting professional. A variety of topics will be presented over a four-year period. The student will be required to attend two six-hour Saturday sessions or four three-hour evening sessions and produce an assigned project for critique between sessions. Will be graded on a S/U basis. Students are limited to four semester hours of workshop experiences.

BC 251 Single-Camera Video Production (4 SH). This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required.

BC 253 Mass Communications (4 SH). An introductory analysis of problems, criticisms and structure and history of mass media in the United States. Emphasis will be placed on the nature, impact, consequences and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. (Also listed as COM 205.)

BC 301 Broadcast Sales and Advertising (4 SH). Explores the broadcast product as an advertising medium and compares broadcast commercials to other advertising methods. Students are taught techniques to sell broadcast advertising and are required to make actual sales calls and presentations. Prerequisites: BC 102 and BC 111 or consent of instructor. This course is also beneficial to business administration and public relations majors. Also taught as COM 303 Sales Communication. May not get credit for both BC 301 and COM 303.

BC 302 Radio/Television Announcing and Performance (4 SH). Theory and practice of effective communication skills as they apply to the electronic media. Students will participate in various radio and television performance activities. Prerequisites: BC 102 and SPE/THE 151 or consent of instructor. On-air shifts at the campus radio and announcing duties at Westminster Cable Network are required.

BC 303 Remote and Field Production (4 SH). Studies the techniques required for producing live or recorded programs outside of the radio or TV studio setting. Planning, set-up, use of portable equipment and a remote truck, and teamwork are emphasized. Extensive lab work outside of class is required.

BC 304 Programming and Promotion (4 SH). Provides an analysis of fundamental programming and promotion strategies at radio, cable and TV stations. Includes the designing of television and radio program formats and designing promotional materials. Prerequisite: BC 111 or consent of instructor.

BC 305 Media Management (4 SH). The techniques and strategies required to manage broadcasting and cable operations. A good portion of the course deals with basic management principles such as planning, organizing, problem solving, training, and human relations as they relate to broadcast management. Prerequisites: two hours of BC 120 and junior status.

BC 308 Television News Producing (4 SH). Advanced study of the skills needed to be a producer of in-studio television productions. Students will produce news and public affair programs. Extensive work is required at Westminster Cable Network facilities. Prerequisites: BC 101 or 102, BC 111, and BC 251.

BC 309 Sports Broadcasting (4 SH). Instruction and experience producing and delivering broadcast sports reports for radio and television newscasts and the Web. Emphasis is on sports writing, sports photography and videography, and sports reporting for broadcast and the Web. Prerequisites: BC 101 or 102 and BC 251 or consent of instructor.

BC 311 Broadcast and Digital Journalism I (4 SH). This class builds on the fundamentals of broadcast and electronic news writing from previous courses including practical, ethical and legal considerations. Students learn and advance their skills in news gathering, interviewing, writing, producing, reporting and presenting content on Titan Radio, WCN and wcn247.com. The course engages study and exploration by students in all aspects of the newsroom operations including the convergence of the broadcast side of the newsroom to the online product. Prerequisites: BC 101 or 102 and BC 111.

BC 312 Broadcast Journalism II (4 SH). Students engage in the study and practice of broadcast and online journalism as it relates to television news, including practical, ethical and legal considerations involved in news gathering, writing, shooting, editing and reporting. Students generate story ideas, make contacts with sources, conduct interviews, shoot, write and edit local news stories for target audiences via the Westminster Cable Network, Titan Radio and www. wcn247.com. Students polish and advance their writing, production and storytelling skills adhering to established, professional standards. Students who wish to specialize in sports broadcasting may cover sports stories and events for class assignments. Prerequisites: BC 101 or 102, BC 111, and BC 251.

BC 590, 561, 562 Broadcast and Digital Communication Internships (1-4 SH). Only four credits may be used to meet the minimum requirements in the major or minor. Internships must be off campus at a radio, TV, cable, online, publication, or production facility. Prerequisites: completion of three one-hour credits of BC 120/Practicum, extensive

BC 601, 602 Broadcasting and Media Production Capstone (2 SH). This course (two hours per semester) requires the student to research and produce a documentary linked to service learning goals established by the College. BC 601 focuses on the research and production of the projects. BC 602 engages students in the production, post-production and presentation and assessment of the documentaries. Each student must participate in a documentary showcase and apply best practices when it comes to writing, interviewing and audio and production techniques. These documentaries become the newest element to the student's e-portfolio capping off their journey in the Broadcasting and Media Production curriculum. Prerequisites: completion of the departmental comprehensive exam, BC 101 or 102, BC 111, and BC 251 and at least three semester hours of BC 120/Practicum.

 

Supporting Courses:

COM 151 Voice and Diction (4 SH). Theory and practice in the basic techniques of developing a clear and expressive speaking voice. Breath control, proper phonation, full resonance and projection, and articulation will be covered as well as exercises for improving use of pitch, timbre, and vocal quality. (Also listed as THE 151.)

COM 230 Social Media and Web Planning (4 SH). The design and implementation of a Web site is primarily a communication activity. An individual or organization has a message to send to an intended audience. The course will focus on the Web site pre-design activities of audience definition, objective setting, determining information architecture, feature definition, storyboard design, plus usability and interface testing procedures.

MA 110 Design Principles + Practices (4 SH). This course presents the foundation for understanding the discipline of graphic design. Students will gain an understanding of fundamental terminology and technical issues in graphics and design. Presentations and discussions will introduce the incorporation of digital imagery into the disciplines of graphic design, illustration and photography. In addition, students will survey other design disciplines such as product design, industrial design, architecture, etc. This course will utilize Adobe® InDesign® and Illustrator® software applications. (VP credit)

MA 120 Digital Photography + Imaging (4 SH).This course will investigate the fundamentals of digital photography and imaging. Students will learn to photograph, manipulate digital photography, and learn the use of basic cameras and photographic equipment. In addition, this course will emphasis development of basic and creative shooting skills. This course will utilize Adobe Photoshop. DSLR required for Media Art + Design majors. (VP credit)

 

What can you do with a Broadcasting and Media Production degree?

Imagine yourself as a multimedia storyteller, broadcast journalist, radio talent or management, a media sales representative, videographer, television producer, digital content manager, or video production assistant.