Books

Adler, Ronald B. Communicating at Work. New York: Random House, 1989.
-Provides lessons on proper professional communication.

Ambry, Margaret. The Almanac of Consumer Markets : A Demographic Guide to Finding Today’s Complex and Hard-to-Reach Consumers. Chicago, IL: Probus Publishing Company, 1990.
-Provides different demographic information on a variety of publics.

American Speech. Tuscaloosa, AL: The University of Alabama Press. 1990.
-Aids in the proper delivery of a speech. Also includes examples of past speeches.

Applegate, Ed. The Ad Men and Women: A Biographical Dictionary of Advertising. New York: Greenwood Press, 1994.
-Contains the names and contact information of many individuals involved in advertising.

Armbrecht, Wolfgang and U. Zabel. Image as an International Public Relations Concept. Hillsdale, NJ: Erlbaum Associates, 1993.
-Provides information on conducting international public relations campaigns.

Arredondo, Particia. Successful Diversity Management Initiatives: A Blueprint for Planning and Initiatives. Thousand Oaks, CA: Sage, 1996.
-Discusses diversity in the workplace.

Bahr, Howard. Recent Social Trends in the United States. Buffalo, NY: McGill University Press, 1990.
-Helps to uncover and understand various social trends in the United States. Topics include: women, labor markets, social stratification, household resources, education, lifestyles, and values. Could be used to benchmark and track future trends.

Banks, Stephen P. Multicultural Public Relations: A Social Interpretive Approach. Thousand Oaks, CA: Sage Publications, 1995.
-Provides information that would be useful in conducting or researching race relations. Can be used to familiarize oneself with different cultures.

Barhydt, James. The Complete Book of Product Publicity. New York: Amacon, 1987.
-Helps with the process of publication of information.

Baskin, Otis W. Public Relations: The Profession and Practice. Dubuque, Iowa: Brown, 1988.
-Provides information in public relations methods and techniques. Beere, Carole A. Sex and Gender Issues. New York: Greenwood Press, 1990.
-Provides information about the differences between the sexes and how to communicate effectively with both.

Bentley, Nicholas. Index to International Opinion. Westport, CT: Greenwood Press, 1980.
-Aids in the creation of an international campaign.

Berman, Elanor. New York. London: Dorling Kindersley Ltd., 1993.
-Useful in gaining information about New York City. Contains geographic information, maps, photos, and illustrations.

Bivins, Thimas. Handbook for Public Relations Writing. Chicago, IL: National Textbook Company, 1988.
-Provides information on press release writing, using electronic media, print advertising, and creating brochures, speeches, newsletters.

Block, Eleanor S., and James K. Bracken. Communication and the Mass Media. Englewood, CO: Libraries Unlimited Inc., 1991.
-Helpful in understanding the media that best serves your purpose.

Bly, Robert W. Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for Your Product, Service, Organization, or Idea. New York: H. Holt, 1993.
-Provides information on how to obtain public relations counsel and campaign and budget planning.

Botan, Carl H., and v. Hazelton Jr. Public Relations Theory. Hillsdale, NJ: L. Earlbaum Associates, 1989.
-Discusses the basic theories that are involved in public relations.

Brody, E.W. Public Relations Programming and Production. New York: Praeger, 1988.
-Provides information on campaign planning and production. Helps to organize a successful campaign.

Brody, E.W. Public Relations Research. New York: Praeger, 1989.
-Source of discovering how to properly apply research to the needs of the client. Contains research techniques for both formal and informal campaigns.

Broom, Glen. Using Research in Public Relations. Englewood Cliffs, NJ: Prentice Hall, 1989.
-Source of discovering how to properly apply research to the needs of the client.

Burger, Chester. Experts in Action. New York: Longman, 1984.
-Source of examining the practices of public relations practitioners.

Cairncross, Frances. Green Inc.: A Guide to Business and the Environment. Washington, D.C.: Island Press, 1995.
-Discusses the economic aspects of pollution, environmental protection, and the environmental aspects of business and industry.

Canfield, Bertrand. Public Relations: Principles, Cases and Problems. Homewood, IL: R.D, Irwin, 1956.
-Tool for examining past public relations cases.

Caplow, Theodore. Recent Social Trends in the United States 1960-1990. Montreal: McGill-Queen’s University Press. 1990.
-Social trends are made accessible in a user-friendly format.

Carruth, Gordon, and Eugene Ehrich. Facts & Date of American Sports. New York: Harper & Row Publishers, 1998.
-Provides over 100 biographies on famous sports heroes, listings of records and statistics on a variety of sports, and provides short summaries about 10 memorable sports events.

Cashmore, Ellis. Dictionary of Race and Ethnic Relations. London: Routledge, 1984.
-Provides valuable insight on conducting race relations.

Center, Allen. Public Relations Practices. NJ: Prentice Hall, 1990.
-Rationale: Source of obtaining information on past problems and case studies primarily in the area of management. Helpful when counseling a client on practices/policies in this area.

Center, Allen H. and P. Jackson. Public Relations Practices: Managerial Case Studies and Problems. Englewood Cliffs, NJ: Prentice Hall, 1990.
-Provides information on past PR practices and campaigns.

Chadwick, Bruce A. and Tim B. Heaton. Statistical Handbook on Adolescents in America. Phoenix, AZ: The Oryx Press, 1996.
-Provides statistics on adolescents. Particularly useful when dealing with subjects such as health and education.

Conrad, Daniel. The Quick Proposal Workbook: How to Produce Better Grant Proposals in 25-50% Less Time. San Francisco, CA: Public Management Institute, 1980.
-Discusses fund-raising methods. Particularly useful for non-profit work.

Considine, Tim. The Language of Sport. New York: World Almanac Publications, 1982.
-Can aid in gaining a better understanding of the athletic profession.

Consumer's Confidential. New York: Boardroom Books, 1986.
-Outlines important demographics and other pertinent information concerning consumers.

Corporate Ethics: A Prime Business Asset: A Report on Policy and Practice in Company Conduct. New York: The Business Roundtable, 1988.
-Can be used to answer various ethical questions.

Culbertson, Hugh. International Public Relations. Mahwah, NJ: L. Earlbaum, 1996.
-Source of researching effective methods for conducting public relations on the international level.

Curry, David J. The New Marketing Research Systems. New York: John Wiley and Sons, Inc., 1993.
-Explains the system of marketing, and also gives examples of how companies established their products.

Cutlip, Scott M. The Unseen Power: Public Relations, A History. Hillsdale, NJ: Erlbaum Associates, 1994.
-Can be used a reference as to how things were handled in the past.

Davidson, Jeffery P. The Marketing Sourcebook for Small Business. New York: Wiley, 1989.
-Good tool to learn how marketing and PR affect each other.

Donaldson, Thomas. The Ethics of International Business. New York: Oxford University Press, 1989.
-Aids in the creation of an international campaign.

Dreyfuss, Henry. Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols. New York: McGraw-Hill Book Company, 1972.
-Provides a collection of symbols from all around the world.

Dunn, S. Watson. Public Relations, A Contemporary Approach. Homewood, IL: Irwin, 1986.
-Provides information on the various ways to handle a PR situation.

Elias, Stephen. Patent, Copyright and Trademark. Berkley, CA: Nolo Press, 1996.
-Provides information that would be useful when trying to design a logo or slogan.

Ellsworth, Jill H. and Matthew V. Ellsworth. The Internet Business Book. New York: John Wiley & Sons, Inc., 1994.
-Provides information essential to keeping abreast technology in the business world.

Ewen, Stuart. PR! A Social History of Spin. New York: Basic Books, 1996.
-Gives information on the "evolution" of public relations.

Fearn-Banks, Kathleen. Crisis Communications: A Casebook Approach. Mahwah, NJ: L. Erlbaum, 1996.
-Discussed crisis management and provides case studies for PR and advertising.

Felson, Marcus. Sociology and Social Research. Los Angeles, CA: USC Publishing, 1992.
-Examines people in society and how to discover more about them.

Filson, Brent. Defining Moment. Williamstown, MA: Williamstown Pub. Co., 1993.
-Motivates individuals to take action.

Fowler, Floyd J. Jr. Survey Research Methods. Beverly Hills, CA: Sage Publications, 1993.
-Helps to gain an understanding of the methods that go into successful survey research. Includes examples of good and bad questions.

From Massacre to Genocide: The Media, Humanitarian Crisis and Policy Making. Washington, D.C.: Brookings Institution, 1996.
-Can aid in effective crisis communications.

Gardner, Robert and D. Shortelle. From Talking Drums to the Internet: An Encyclopedia of Communications Technology. Santa Barbara, CA: ABC-CLIO, 1997.
-Provides an up-to-date review of various forms of media that can be used to communicate a message to publics.

Gillmor, Donald M. Mass Communication Law Cases and Comment. New York: West Publishing Company, 1990. -Provides information and outcomes on past mass communication law cases.

Gottschalk, Jack. Crisis Response. Detroit, MI: Visible Ink Press, 1993. -Excellent source to refer to in conducting or planning a crisis communications plan. Gives examples of how to maintain a positive image during a crisis.

Grunig, James E. Managing Public Relations. New York: Holt, Rinehart and Winston, 1984. -Provides the basic guidelines for working on a public relations team as well as insight on how to successfully manage public relations. Haberman, David A. and H.A. Dolphin. Public Relations: The Necessary Art. Ames, Iowa: Iowa State University Press, 1988. -Discusses the roles and functions of PR practitioners, research, internal communication, writing for the media and writing speeches.

Hadjor, Kiofi Buenor. Dictionary of Third World Terms. London: I.B. Tauris and Co. Ltd., 1992. -Used to help ease communication with individuals in third world countries.

Hansen, Peter. Directory of the World's Largest Service Companies. New York: United Nations, 1990. -Documents businesses in professions such as accounting, hotels, advertising and others.

Harlan, Gene. Contemporary Public Relations: Principles and Cases. New York: Prentice Hall, 1955. -Contains "classic" case studies.

Harris, Morgan and P. Karp. How to Make News and Influence People. Blue Ridge Summit, PA: Tab Books, 1976. -Can be used as a guide to writing a "winning" story, taking pictures, and setting up TV and radio publicity.

Haskett, Mark S. Design Your Own Logo: A Step-By-Step Guide For Businesses, Organizations and Individuals. Seattle, WA: Self-Counsel Press, 1984. -Contains symbols, signs and trademark ideas.

Hattendorf, Lynn. Education Rankings Annual. Detroit, MI: Gale Research, 1991. -Useful when trying to target educational publics.

Hausman, Carl. Positive Public Relations. Blue Ridge Summit, PA: Liberty Hall Press, 1990. -Contains useful public relations techniques and styles. Helps to ensure that PR activities are being conducted positively.

Haynes, Colin. A Guide to Successful Public Relations. Glenview, IL: Scott, Foresman and Co., 1989. -A "how-to" guide for PR campaigns. Focuses on listening skills, annual reports, posters, and ethics. Includes supporting case studies.

Healy, Jacqueline and L.M. Guido. A Guide to Living Abroad: Western European Edition. 1995. -Can be used to help learn European traditions and lifestyle patterns.

Heath, Robert L. Strategic Issues Management. Texas: University of Texas, 1997. -Positions issues management as supporting of strategic planning

Heslop, Janet. The American Marketplace: Demographics and Spending Patterns. Ithaca, NY: New Strategist Publications, Inc., 1997. -Gives important demographic information regarding the American population.

Hiebert, Ray E. Precision Public Relations. White Plains, NY: Longman 1988. -Can be used to help sharpen PR skills.

Hudson, Robert V. Mass Media: A Chronological Encyclopedia of Television, Motion Pictures, Magazines, Newspapers, and Books in the United States. New York: Garland Publishing, Inc., 1987. -Can be used to locate and contact specific media.

Hixon, Richard F. Mass Media and the Constitution. New York: Garland Publishing Inc., 1989. -A composite book of laws and regulations regarding conducting business the media.

Jacobs, Eva E. Handbook of U.S. Labor Statistics. Lanham, MD: Bernan Press, 1988. -Detailed guide of all U.S. labor statistics.

Jefkins, Frank. Planned Press and Public Relations. Glasgow: Black, 1986. -Refers to standard practices and procedures in the field.

Jost, Kenneth. The Supreme Court Yearbook. Washington, DC: Congressional Quarterly, Inc., 1998. -Provides a complete background on many past Supreme Court cases. Provides case summaries, pictures and graphs.

Kelly, Kathleen S. Fundraising and Public Relations: A Critical Analysis. Hillsdale, NJ: L. Erlbaum Associates, 1991. -Provides information on how to obtain sufficient funds.

Kelly, Stanley. Professional Public Relations and Political Power. Baltimore, MA: Johns Hopkins Press, 1956. -Could be used as a reference as to how politics and public relations have “mixed” in the past. Provides actual cases.

Kenna, Peggy and Lacy Sondra. Business in Japan: A Practical to Understanding Japanese Culture. Lincolnwood, IL: Passport Books, 1994.

Kenna, Peggy and Lacy Sondra. Business in Mexico: A Practical to Understanding Mexican Culture. Lincolnwood, IL: Passport Books, 1994. -Discusses business etiquette, corporate culture, business communication and negotiations in these countries.

Keyser, Daniel J. and Richard C. Sweetland. Tests. Kansas City, MO: Test Corporation of America, 1986. -Helps with the studying of target audiences and evaluating the results of a campaign.

Kletizen, Damon. Directory of Pennsylvania Foundations. Springfield, PA: Trinadvocate Press, 1990. -Helpful in conducting a fundraising campaign.

Kruckenberg, Dean. Public Relations and Community: A Reconstructed Theory. New York: Praeger, 1988. -Provides information on how PR affects communities and how to effectively communicate with different communities.

Miller, Willard E. A Geography of Pennsylvania. University Park, PA: Penn State University Press, 1995. -Aids in the familiarization with the state of Pennsylvania.

Miller, Willard E., and Ruby Miller. Contemporary World Issues: Environmental Hazards: Air Pollution. Santa Barbara, CA: ABC-CLIO, Inc., 1989. -Gives both sides of many different environmental arguments and issues.

Mitchell, Susan. Generation X: The Young Market. Ithaca, NY: New Strategist Publications, Inc., 1997. -Describes how to effectively appeal to the "Generation Xers" of the population.

Morrison, Terri. Kiss, Bow or Shake Hands: How to do Business in 60 Countries. Holbrook, MA: Bob Adams, Inc, 1994. -Examines different business traditions and customs around the world. Provides tips on how to entertain, purchase gifts for, and properly communicate with people in other countries.

Naisbitt, John and P. Aburdene. Megatrends 2000. New York: William Morrow and Company, Inc., 1990. -Expands upon what the authors believe will be the ten most important trends for the millenium.

Passarelli, Anne B. Public Relations in Business, Government, and Society. Englewood, CO: Libraies Unlimited Inc., 1989. -Discusses public relations as a component of these topics.

Pavlik, John Vernon. Public Relations: What Research Tells Us. Newbury Park: Sage Publications, 1987. -Useful in determining how to apply research to a client or project.

Peter, Alan F., and Jason R. Pater. What They Said. Palms Springs, CA: Monitor Book Co.,1995. -Provides listings of famous quotes relating to a countless number of subjects.

Phillips, Charles S. Secrets of Successful Public Relations: An Insider's Guide to the Strategies and Techniques that Work Today. Englewood Cliffs, CO: Prentice Hall, 1985. -Provides information regarding various PR techniques. Useful in obtaining tips on how to improve yourself in this field.

Presmen, Sandra. Writing For the Media. Lincolnwood, IL: NTC Business Books, 1983. -Provides information on how to write effectively for the media.

Pressat, Roland. Demographic Analysis. Chicago, IL: Aldine Athens, Inc., 1972. -Provides much demographic information.

Promoting Issues & Ideas: A Guide to Public Relations For Non-Profit Organizations. New York: Foundation Center, 1987. -Helpful when working on a campaign for a non-profit organization.

Public Relations Guide for CPA’s. New York: American Institute for Certified Accountants, 1991. -Could help to plan a campaign for a financial organization.

Quirt, John. The Press and the World of Money. Byron, CA: Anton, 1993.
-Discusses how the press covers money and finance.

Riley, John. The Corporation and Its Publics. New York: Wiley, 1963.
-Provides essays on the image of various corporations. Useful when conducting research for a client and/or its competitors.

Roll, Charles W. and Albert H. Cantril. Polls: Their Use and Misuse in Politics. New York: Seven Locks Press, 1972.
-Provides the positive and negative aspects of using polls.

Rotman, Morris B. Opportunities in Public Relations Careers. Lincolnwood, IL: VGM Career Horizions, 1988.
-Provides career guidance in the profession on public relations.

Scott, David L. Wall Street Words: An Essential A to Z Guide for Today’s Investor. New York: Houghton Mifflin Company, 1997.
-Contains information on terms that are used on Wall Street. Helpful in translating certain terms.

Senge, Peter. The Fifth Discipline Fieldbook. New York: Doubleday, 1994.
-Discusses how to build a 'learning organization through things such as team learning, vision sharing, and other aspects of business communications.

Siegle, Connie McClung. How to Advertise and Promote Your Small Business. New York: Wiley, 1978.
-Would supplement a campaign for a small business.

Sills, Theodore R. Public Relations – Principles and Procedures. Chicago, IL: R.D. Irwin, 1945.
-Could be used to compare public relations in the past and in the present.

Simon, Raymond. Public Relations Management: A Casebook. Columbus, OH: Publishing Horizons, 1986.
-Provides many examples of past PR campaigns.

Slater, Courtney. Places, Towns & Townships. Lanham, MD: Berman Press, 1993.
-Helpful in finding the average income of a certain area.

Spence, Jack. Nations: A Survey of the Twentieth Century. New York: Oxford University Press, 1992.
-References and depicts important statistics from each nation. Provides information such as: economic and social trends, religion, population, GNP per capita, monetary unit, and capital.

Stocking, S. Holly and Paget H. Gross. How Do Journalists Think. Bloomington, IN: Eric Clearinghouse, 1989.
-Provides information on journalists and their writing style.

Taeber, Cynthia. Statistical Handbook on Women in America. Phoenix, AZ: The Oryx Press, 1996.
-Provides ideas on how to effectively communicate with women.

Tannen, Deborah. Talking From 9 to 5. New York: W. Morrow, 1994.
-Provides information on professional communication.

Thomson, David. A Biographical Dictionary of Film. New York: Alfred A. Knopf, 1994.
-Useful in film promotions.

Urdang, Laurence, and Celia Robbins. Slogans. Detroit, MI: Gale Research Co., 1984.
-Provides a list of slogans from thousands of companies. Helpful in seeking slogan ideas.

Wanniski, Jude. 1991 Media Guide. Morristown, NJ: Polyconomics, Inc., 1991.
-Provides critical reviews of the media.

Wimer, Cecil. Writing for the Business Press. Dubuque, Iowa: W.C. Brown Co., 1950.
-Provides guidance for business writing.

Weiner, Richard. Professional Guide to Public Relation Services. New York: American Management Association, 1988.
-Provides information about some of the services that PR consultants perform.

Wilcox, Dennis L. Public Relations Strategies and Tactics. New York: Harper and Row, 1986.
-Provides information on how to deal effectively with different PT situations.

Wilcox, Dennis L. and L.W. Nolte. Public Relations Writing and Media Techniques. New York: Harper & Row, 1990.
-Provides information and tools for PR work such as news release writing, crisis PR, and legal and ethical guidelines.

Wood, Floris. An American Profile – Opinions and Behavior. Detroit, MI: Gale Research, 1990.
-Helps to understand the target audience.

Young, Michael L. Dictionary of Polling: The Language of Contemporary Opinion Research. New York: Greenwood Press, 1992.
-This resource helps to create polls and evaluate the information that is derived from them.