References

The Almanac of American Politics 1996. Washington, D.C.: National Journal, Inc., 1996.
-Provides information about the United States including leaders, population statistics, household information, education, unemployment, and voters.

An American Profile – Opinions and Behavior. Detroit, MI: Gale Research, Inc., 1990.
-A statistical approach to the thoughts and actions of the American people.

Annual Register of Grant Support. New Providence, NJ: R.R. Bowker’s Database Publishing Group, 1998.
-Aids in the planning, writing, and budgeting of PR programs.

The Atlas of American Society. New York: New York University Press, 1995.
-Provides demographic statistics.

Beachman’s Guide to Environmental Issues and Sources. Washington, D.C.: Beachman Publishing Inc., 1993.
-Helpful in organizing an environmental campaign.

Biographical Sketches of Leading Citizens of Lawrence County. Buffalo, NY: Biographical Publishing Company, 1897.
-Discusses prominent figures from Lawrence County.

Broadcasting and Cable. Washington, D.C.: A Cahner’s Publishing, Weekly.
-Provides list of ratings for the television media.

Business Periodicals Index. USA: H.W. Wilson Co., 1997.
-Source of assessing business periodicals from 1958 to 1998.

Commercial Atlas and Marketing Guide. USA: Rand McNally and Co., 1993.
-Gives dempgraphic information on more than 128,000 U.S. locations.

Communication Abstracts in International Service. Philadelphia, PA: Sage Publications, Annual.
-Annually updated list of sources for information focused on communication related publics. Includes international studies about negotiation strategies and performance standards.

Conservation and Environmentalism: An Encyclopedia. New York: Garland Publishing, 1995.
-A collection of various environmental information.

Cooper's Comprehensive Environmental Desk Reference. New York: Van Nostrand Reinhold, 1996.
-Collection of environmental information.

County and City Data Book. Washington, D.C.: U.S. Bureau of the Census, 1994.
-Helps determine the size of a particular audience.
-Includes area rankings, statistics and population numbers.

Dictionary of Dates. James Dent & Sons Ltd., 1967.
-Helpful in conducting historical research.

Dictionary of Economics. New York: Stockton Press, 1987.
-Useful in conducting a campaign in which economic terms must be understood.

Dictionary of Marketing, Advertising and Public Relations. London: International Textbook Company, Ltd., 1983.
-Provides definitions of terms in these professions.

Dictionary of Politics. New York: The Free Press, 1971.
-Used to gain a better understanding of political and legal terms.

Dictionary of Polling; The Language of Contemporary Opinion Research. New York: Greenwood Press, 1992.
-Provides detailed definitions of terms typically used in polling.

Dictionary of Race and Ethnic Relations. London: Routledge & Kegan Paul, 1998.
-Examines different issues regarding race and ethnic relations.

Dun’s Directory of Service Companies. USA: Dun & Bradstreet, 1995.
-Contains background and contact information on services such as social, consulting, hospitality, business, consumer, health and legal.

Dun’s Regional Business Directory, Pittsburgh. Parsippany, NJ: Dun’s Marketing Services, 1989.
-Provides information about businesses in the Pittsburgh area. Include competitor and contact information.

Encyclopedia of Associations. MI: Gale Research, Inc., 1998.
-Composite listing of all associations. (Contains contact information for each.)

Encyclopedia Britannica 15th Edition. Chicago, IL: Encyclopedia Britannica, 1990.
-Provides general knowledge on a variety of topics.

Encyclopedia of the Consumer Movement. Santa Barbara: ABC-CLIO, 1997.
-Provides information helpful to marketing and public relations professionals.

Encyclopedia Dictionary of Business Terms. Englewood Cliffs, NJ: Prentice Hall, 1995.
-Used to look up exact definitions of business terms.

Environmental Strategies Handbook. New York: McGraw Hill, Inc., 1994.
-Provides ideas on how to approach different environmental issues.

Federal Executive Directory. Wsahington, D.C.: Carroll Publishing Company, 1993.
-Useful when trying to make federal contacts.

Gale Book of Averages. Detroit, MI: Gale Research, Inc., 1994.
-A collection of research statistics.

Gale Directory of Publications and Broadcast Media. Detroit, MI: Gale Research, Inc., 1995.
-Useful in creating a list of various media outlets in any given geographic location. Contact and background information on each outlet is given.

The Gallup Poll. USA: Scholarly Resources, Inc., 1986.
-Rationale: Provides statistical information in the form of survey results on a wide variety of topics. Includes an explanation of the data as well.

Government Directory of Address and Telephone Numbers. Detroit: Omnigraphics Inc., 1992.
-Useful when trying to make government contacts.

A Guide to Living Abroad. Princeton, NJ: Living Abroad Publishing Inc., Annual.
-Provides pertinent information related to living abroad.

Hoover's Handbook of American Businesses. TX: Hoover's Business Press, 1997.

Hoover's Handbook of Emerging Companies. TX: Hoover's Business Press, 1997.

Hoover's Handbook of World Businesses. TX: Hoover's Business Press, 1997.

Hoover's Masterlist of Major U.S. Companies. TX: Hoover's Business Press, 1997.

Hoover’s Masterlist of Major European Companies. TX: Hoover's Business Press, 1997.
-Provides contact and background information on these companies as well as a "thumbnail description" of the company's profile. Also ranks the companies and provides a list of the competitors for each. These books would be invaluable when researching a client and its competitor.

Industry Surveys. NY: Standard & Poor, 1997.
-Provides data on current and historical industries.

International Directory of Company Histories. Chicago: St. James Press, 1998.
-Collection of various company histories.

Lesly's Handbook of Public Relations and Communications. Chicago: Probus Publishing Co., 1991.
-Provides an explanation of public relations as well as the different types and techniques used and how an organization utilizes public relations.

Media Resource Guide. Los Angeles, CA: Foundation for American Communications, 1987.
-Helps to locate and understand various media outlets.

NTC's Dictionary of Advertising. National Text Book Company, 1993.
-A collection of terms that are used in the profession of advertising.

The Negro Almanac: A Reference Work on the Afroamerican. New York: John Wiley & Sons, Inc., 1983.
-Used when conduction race relations.

New York Times Index. NY: New York Times Co., 1997.
-Provides a chronological overview of news as well as abstracts of significant news stories.
-Can also be used to locate full text of articles in actual New York Times.

O'Dwyer's Directory of PR Firms. NY: J.R. O’Dwyer Co., Inc., 1989.
-Source of locating, contacting and analyzing/classifying public relations agencies.
-Provides contact information and agency statement.

PR Casebook: 1000 Public Relations Case Studies. Washington: Gale Research Inc., 1993.
-Provides and excellent source of reference to past public relations campaigns. Divided into sections such as: events, changing negative perceptions, employee relations, crisis communications and creating visibility.

Public Affairs Information Service. New York: Public Affairs Information Service.
-Lists magazine and article names about contemporary public issues according to subject.

Public Broadcasting Coverage in the United States. Washington, D.C.: U.S. Department of Commerce, 1989.
-Provides the percent of coverage each broadcasting outlet has over its area in the 50 states.

Public Relations Practices: Managerial Case Studies and Problems. New York: Prentice Hall, 1990.
-Tool for gathering information on PR case studies.

Reader's Guide to Periodical Literature. USA: H.W. Wilson, 1997.
-Excellent source for locating a variety of articles in different periodical publications. Arranged by topic.

Sales and Marketing Management. New York: Bill Communications.
-Tool for learning how to combine PR with marketing and sales.

Sourcebook of Criminal Justice Statistics. Albany:P The Michael J. Hindelarg Research Center, 1993.
-Complete statistical tool for gathering criminal justice information.

Standard and Poor’s Industry Surveys. New York: Standard and Poor’s, 1998.
-Indexes many different companies.
-Includes company data, industry basics, and production information.

Statistical Abstract of the United States. Washington DC: U.S. Bureau of the Census, 1997.
-Provides pertinent data concerning social and economical issues.

Statistical Abstract of the World. Detroit, MI: Gale Research, 1994.
-Contains comprehensive data on 185countries in the world.
-Includes information on: physical characteristics, demographics, ethnicity, religion, language, education, science, technology, government, labor, economics, and trade.

Statistical Record of Native North Americans. Detroit MI: Gale Research, Inc., 1993.
-Classifies facts about Native North Americans.

Statistical Yearbook. New York: United Nations, 1997.
-Provides statistics on many topics.

The Supreme Court Yearbook. Washington, D.C.: Congressional Quarterly Inc., 1998.
-Provides summaries of each Supreme Court decision during the 1996-1997 term.
-Includes detailed accounts of the most prominent cases.

Survey Research Methods. Sage Publications, 1993.
-Explains how to conduct different types of surveys.

The Video Source Book. New York: National Video Clearinghouse, 1981.
-Contains videos on health, science, business, industry, arts, etc.

Wall Street Journal Index. New York: United Nations Press, 1995.
-Source for location full text of general articles in WSJ as well as corporate news and general reports.

Ward's Private Company Files. New York: Gale Research Inc., 1995.
-Provides articles and exerpts on various companies. Also provides company profiles and lists of companies by industry.

Ward's Business Directory. New York: Gale Research Inc., 1998.
-Provides an alphabetic listing of companies as well as a ranking by sales, company analysis, and company contact information.

Webster's American Biographies. G & C Merriam Co.
-Provides biographic information on famous persons.

Webster's New World Dictionary of Media and Communications. New York: Simon and Schuster Macmillian Co., 1996.
-Provides an explanation of hundreds of words relating to public relations and communication.

Webster's Third New International Dictionary of the English Language, unabridged. Springfield, MA: Merriam Webster Inc. 1996.
-A dictionary is an essential tool for any public relations professional or student.

Who's Who in Public Relations. NH: PR Publishing Co., 1992. -Source to refer to when seeking to contact certain individuals in the field of public relations.

Who's Who in Washington Non-Profit Groups 1994. Washington, D.C.: Congression Quarterly Inc., 1994.
-Source of discovering information on various non-profit groups.

The World Almanac and Book of Facts. Mahwah, NJ: K111 Reference Corporation, Annual.
-Lists vital facts and statistics on numerous issues worldwide.

World Culture. New York: United Nations Press. 1998.
-A collection of reference tools to aid in the conduct of international business.

World's Women Trends and Statistics. New York: United Nations Press, 1991.
-Gives statistical information in women and women’s issues.

Worldscope Industrial Company Profiles. Bridgeport: Wright Investor’s Service, 1990.
-Contains a variety of data on industrial companies.