Journals

Academy of Management Journal (1970)
-Aids in the understanding of the roles and responsibilities of management.

American Demographics
-Used to review up-to-date statistics.

American Economic Review (1929)
-Provides information regarding the area of accounting and finance.

American Journal of Education (1979)
-Provides information regarding the area of education.

American Journal of International Law (1947- 1976)
-Discusses laws pertaining to international affairs and issues.

American Journal of Political Science (1973)
-These journals present current information regarding laws and government relations both in the United States and abroad.

AV Communications Review
-This journal allows the opportunity to keep current with the ever-changing technologies of the field of communication.

Ethics (1890)
-Provides a source of reference when confronting ethical dilemmas.

Journal of Black Studies (1970)
-Provides information about this audience that enables a higher quality of communication.

Journal of Broadcasting and Electronic Media
-Used to keep current with the constantly changing media available.

Journal of Business (1928)
-Used to monitor changes in the business world and determine the effect that these changes could have on a client or campaign.

Journal of Business Research
-Can be used to gather information on research techniques in the business profession.

Journal of Business Strategy (1983)
-Discusses strategies and tactics for achieving success in the business profession.

Journal of Communication (1965)
-Discusses past research efforts in the area of communication.

Journal of Consumer Research (1974)
-Provides research on the latest consumer behaviors.

Journal of Economics and Business (1972)
-Used to monitor changes in the business world and determine the effect that these changes could have on a client or campaign.

Journal of the Experimental Analysis of Behavior (1958)
-Provides information on learning how the public behaves in various situations.

Journal of International Money and Finance (1982)
-Explains the monetary situation in other countries.

Journal of Marketing
-Helps to understand the world of marketing

Journal of Marketing Research (1971)
-Examines the marketing aspect of public relations.

Journal of Political Economy (1892)
-Gives information on markets, trade, inflation and how all of these factors affect the public.

Journal of Popular Culture (1968)
-Gives examples of popular trends in many different societies.

Journal of Public Relations Research
-This is a collection of past research efforts and is arranged by topic.

Journal of World Business
-Contains national and international business news.

Journalism and Mass Communication
-Provides information that is useful when interacting with journalists.

National Journal (1981)
-Consists of current business headlines and covers a great deal of controversial and crisis situations in business and politics.

PR Journal
-Provides current information in the profession of public relations.
-Gives examples of successful PR campaigns.