Alicia Quinn, Class of 2004
Director of Public Relations, Pocono Mountains Visitor Bureau
Alicia Richie Quinn is the Director of Public Relations and Communications for the Pocono Mountains Visitors Bureau. There she leads the media relations, communications and social media efforts in keeping the Pocono Mountains top of mind among leisure travelers. She has spent the past nine years sharing the incredible stories of the Pocono Mountains and engaging visitors to interact with the brand. Alicia has built relationships and worked with the travel and news media at large, including National Geographic, Travel + Leisure, New York Times, Huffington Post, USA Today, WNBC, Philadelphia Inquirer, NY Daily News, Anderson Cooper Live, Peter Shankman and more.
Alicia received the 2012 Destiny Award from the U.S Travel Association for a social media campaign highlighting winter in the Pocono Mountains. Other awards won include Gold, Silver and Bronze awards from the Hospitality Sales and Marketing Association International (HSMAI) for the past five years featuring the Pocono Mountains public relations, branding, social media and marketing efforts. Alicia serves as Chairperson of The Mid-Atlantic Tourism Public Relations Alliance, a cohesive unit of Mid-Atlantic regional tourism partners from PA, MD, VA, DE, DC and West Virginia that ignore geographical boundaries and promote common threads and stories as a whole. Alicia is a member of PRSA, Destination Marketing Association International, PA PR Council, PA Outdoor Writers Association and the North American Snowsports Journalist Association.
She earned her B.A. in Public Relations from Westminster College '04. Her internship experience with the Grove City Outlets in promoting leisure travel for discounted shopping to the Pittsburgh and Erie Markets opened the door to a career in hospitality and tourism. Strong communication skills, leadership, research and understanding the value in one voice messaging all have helped in building success. Each PR class and professor instilled different skills that collectively helped shape Alicia's professional career from public speaking engagements, mock-role playing with journalists, pitching business models, writing and evaluating take-aways from advertising to building a campaign and executing it, working on-site with area businesses and fulfilling a graded internship.
Follow @AliciaMQuinn on twitter, as she shares her passions of public relations, travel, HGTV, food and wine.
Aleya Tylinski, Class of 2012
Assistant Sales and Events Coordinator, Lenape Heights Golf Resort
My name is Aleya Tylinski and I graduated from Westminster with a PR degree in 2012. At this time I am working on my Master's in Business Administration with a concentration in Human Resources. Along with taking my courses I am working as an assistant sales and events coordinator for Lenape Heights Golf Resort. In this position I promote and market the resort for events. In the fall of 2012 I had the most amazing opportunity attending a national wedding convention in Las Vegas. It was a four day convention where I went to seminars and learned all about becoming a successful wedding planner. It was an amazing experience that I will never forget. As the assistant sales and events coordinator, I attend bridal shows where I talk to potential clients using the resort's facilities. One of the highlights for me going to these bridal shows was having the opportunity to meet both Monte Durham and Randy Fenoli from Say Yes to the Dress and Say Yes to the Dress Atlanta! My experience at Lenape Heights and my education in Public Relations and working with people will hopefully provide me the opportunity for a successful career in wedding and event planning. The writing skills I learned at Westminster College have helped me in writing my speeches to become a confident speaker. I have also learned how to effectively promote Lenape Heights Golf Resort through my excellent classes and the professors in the Public Relations department. Westminster gave me the opportunity to have one-on-one personal and meaningful instruction from my professors. They cared that we understood the material and they want to see us become professional adults with rewarding careers. I want to thank them and Westminster for being the springboard to a successful future.
Sherri Slafka, Class of 2007
Marketing & Contract Coordinator, Legend Financial Avisors, Inc.
Westminster Grad, Class of 07'
Majors: PR & Spanish
Minor: Speech Communications
The professors, faculty, students and staff at "Westminnie" prepared me for my first real job out of college, launching me into the business world headfirst.
I'm proud to say that my career path after graduation has been ever-evolving, and that I've spent the last three years as the Marketing & Contract Coordinator working at a fee-only financial advisory firm in the North Hills of Pittsburgh, Legend Financial Advisors, Inc. I've expanded on my undergraduate travel experiences (which were to Australia and Argentina,) and have had the opportunity to travel nationwide in this position with my CEO and sales team to: Hollywood, FL, Chicago, IL, San Antonio, TX, and San Diego, CA, all in the course of the past year. Working in a conservative industry, I love the challenge of growing our business, spring boarding new PR techniques, and partnering with a team of astute advisors to develop entrepreneurial marketing plans that stand out in the advisory industry.
To learn more about Sherri and her Westminster Experience, please contact her at the E-mail listed below: email@example.com.
Mindy Elias, Class of 2010
Group Recreation Event Manager, Nemacolin Woodlands Resort
My name is Mindy Elias, and I graduated from Westminster College in 2010 with a Bachelors Degree in Public Relations and a Minor in Media Art. Upon graduation, I received a job opportunity at Nemacolin Woodlands as a Recreation Coordinator in the Kidz Klub Department. Nemacolin Woodlands is a 5-star, 5-diamond resort nestled in the Laurel Highlands mountains of Farmington, PA. The resort is spread over 2,000 acres and features lodging, dining, and a wide range of activities including golf on a PGA tested course, to a tour of our wild animal enclosures.
After working in the Kidz Klub Department for a summer, I was promoted to Supervisor and then Manager. In October, 2011, the resort was looking to fill a Group Recreation Event Manager position in the Conference and Service Department. I was offered the job immediately and am still in the position today. I am currently responsible for planning activities and team building programs for corporate and social groups coming to the property. Some groups participating in these activities are looking to increase the levels of communication within their organization and encourage their employees to look outside the box to complete certain tasks, and other groups just want to have FUN! It is my responsibility to customize these programs in order to meet the needs of each group and then pass the program down to my team to facilitate the actual event. Along with planning programs for guests staying at the resort, Nemacolin is host to several day groups ranging from school age children, to adults who are interested in planning activities just for the day, which I am also responsible for. No one group coming to Nemacolin is the same and it is my job to assure that in the planning of their activities, everything runs smoothly for them from beginning to end.
Westminster has helped to prepare me for the role I am in immensely. While attending Westminster, the assignments most helpful to me were always the ones permitting me to work on programs for another organization. These assignments started in my very first year at Westminster. Professors gave us the opportunity to go out into the real world and see firsthand what it is like to put together a PR kit, work as an advertising company, or even work for an organization. Each assignment allowed me to get a hands-on experience of what it is like to be working in the real world, with real people. I have applied the experience learned at Westminster to the position I am currently holding. Even now, I am continually learning new things and it is the real life scenarios that encourage students to apply what they learn.
Mindy A. Elias
Lindsey Nuzzo, Class of 2009
Development Assistant, Young at Art Museum
Upon my graduation from Westminster College in 2009, I moved to West Palm Beach, Florida to serve in the AmeriCorps State and National Program. Here, I developed an afterschool program at a public library for underserved minority children.
My time in AmeriCorps, in addition to my public relations degree, lead to a full-time position as marketing and development coordinator at the Schoolhouse Children's Museum & Learning Center, a small children's museum in Boynton Beach, FL near the library where I served. After working in that position for 2 and ½ years, I took a position as a development assistant at a larger children's museum, Young At Art Museum in Davie, FL, where I am currently employed.
My experience as a public relations major at Westminster College has played a crucial role in my professional success. Working in the nonprofit museum industry, departments are often understaffed and under-resourced, requiring that their employees be equipped with a broad skill-set and a "go-getter" work ethic. Because my public relations major allowed me to take a variety of useful courses – such as journalism, media relations, graphic design and more—coupled with the opportunity to develop a strong work ethic as The Holcad's Editor-in-Chief – I've been able to translate my Westminster experience into professional success.