VIDEO: Documenting the UNFORTUNATE HISTORY OF THE AMC PACER

Wednesday, February 5, 2014

NEW WILMINGTON, Pa.-- Sometime over the past 35 years, the parking lots and streets around Westminster College have been populated by all makes and models of automobiles.  Back in the 80s the AMC Pacer would have cruised around campus and town. Today, it's rare to spot a Pacer unless you're watching "Wayne's World" on your old VHS player.  WCN former staffer and recent graduate Joe Ligo showcases plenty of Pacers in his documentary about the car and the company behind it.  The project was born out of his capstone work for Broadcast & Digital Communications at Westminster.

Behind all the jokes and insults, the AMC Pacer is actually a car with a great deal of history. It began as radical new design from an underdog company. In an attempt to combat the big, bland, boxy cars from Detroit's "Big Three," little American Motors Corporation decided to build something a little different. Their one-eyed car stylist Dick Teague proposed a small, wide car with big windows and smooth areodynamics. Americans had never seen anything like it.

This in-depth documentary tells the true story of the Pacer. Unbeknownst to many, the car persevered through manufacturing setbacks, government regulations, and many other troubles. Featuring a ton of old car advertisements and rare footage of AMC's factory, the film helps paint a picture of the Pacer's world. Director Joe Ligo sits down with AMC stylist Vincent Geraci, author Patrick Foster, and television personalities John Davis and Pat Goss from MotorWeek on PBS.

Unfortunate History of the AMC Pacer from WCN 24/7 on VIMEO on Vimeo.

You can also watch via YOUTUBE.


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The Unfortunate History of the AMC Pacer was written, produced and directed by Joe Ligo.
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Joe Ligo graduated in Dec. 2013 with his B.A. in Broadcast Communications. He's now an assistant producer at Cornerstone Television in Pittsburgh.
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